bc
01-05-2006, 12:36 AM
SUBJECT: 2007 FJ Cruiser Price Announcement
Toyota Motor Sales, USA is proud to present pricing for the all new 2007 FJ Cruiser sport utility vehicle (SUV), which will be arriving at dealerships at the end of March 2006. Pricing will be announced to the public on January 4, 2006.
The momentum of this launch has been building throughout 2005, generating significant buzz and excitement. The time has finally come and Toyota is ecstatic to share this ground breaking SUV with you and our customers. With such a dynamic product, great value and combined with your efforts and support, we believe that the FJ launch will make a huge mark in Toyota’s history.
Market and Grade Strategy
The FJ Cruiser is the most capable SUV in the Toyota line-up. Its bold styling takes cues from the legendary Toyota Land Cruiser FJ40 utility vehicle. FJ Cruiser is the epitome of tradition with a touch of art, technology and a youthful spirit. With the rugged and authentic off-road heritage already in its DNA, the new FJ Cruiser was created to:
Fortify Toyota’s rugged image
Attract young male buyers
Offer a capable SUV in the low $20,000 price spectrum
FJ Cruiser is positioned to attract off-road enthusiasts and young buyers with active outdoor lifestyles. It is extremely capable both on and off-road, youthful, aggressive, comfortable and technologically advanced. More importantly, the FJ Cruiser is affordable, providing the best value aligned with Toyota’s pricing philosophy and enabling young buyers to experience this one-of-a-kind vehicle.
The FJ Cruiser is powered by a high-compression 4.0L V6 engine, a 24-valve, double-overhead-cam (DOHC) unit delivering 239 horsepower and 278 lb-ft. torque. The engine is further refined with Toyota’s Variable Valve Timing with intelligence (VVT-i) system and Direct Ignition System (DIS), making it more efficient, powerful, and smooth.
4x4 models of the FJ Cruiser come with either a 6-speed manual transmission or an electronically shifted 5-speed automatic transmission. In addition, the MT model comes with a full-time 4x4 system. The 4x2 model is available only with a 5-speed automatic transmission.
FJ’s unbeatable prices exemplify Toyota’s dedication to offer the best value to our customers.
Consider the following when analyzing FJ’s 4x4 AT grade to its main competitors’ comparable grade:
Standard Features
The FJ Cruiser offers consumers a wide range of high content standard equipments at an exceptional value. Key standard equipments on all FJ models include:
Front and Rear Disc Brakes
Advanced Dual-Stage Front Driver and Passenger Airbags
Power Windows and Door Locks
Tilt Steering
AM/FM/CD Audio with 6-Speakers including 2 Ceiling Speakers
Water Resistance Seat Fabric
Rubber-like Floor and Rear Deck Floor
Swing Type Rear Door with Flip-Up Rear Window
Rear Window Defogger with Intelligent Timer
8-way Manually Adjusted Driver’s Seat (4-way Passenger)
Auto Limited Slip Differential (2WD models only)
Torsen Limited Slip Differential (4WD MT models only)
Rear Differential Lock (4WD MT models only and optional on all other models)
In addition to the above, FJ Cruiser also comes in 5 eye-catching colors and all models feature a unique white roof.
All FJ Cruiser models are equipped with Toyota’s Star Safety System which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Antilock Brake System (ABS), Electronic Brake Force Distribution (EBD) and Brake Assist.
Options
Keeping our target customers in mind, a 3 option package strategy was developed for FJ Cruiser, Convenience Package and Upgrade Package (with 8 or 9 speakers).
In addition, there are numerous other stand alone factory and over 30 accessories available for customers to outfit their FJ Cruiser. Key accessories include roof rack, rock rails, tow hitch, brush guard, roof rack mounted off-road lights, Garmin Quest 2 Portable GPS with Docking Station, and auxiliary lights. Please consult with your regional office for availability.
Please see the 2007 FJ Cruiser price guides for a complete list of available options, details and prices.
Toyota Motor Sales, USA is proud to present pricing for the all new 2007 FJ Cruiser sport utility vehicle (SUV), which will be arriving at dealerships at the end of March 2006. Pricing will be announced to the public on January 4, 2006.
The momentum of this launch has been building throughout 2005, generating significant buzz and excitement. The time has finally come and Toyota is ecstatic to share this ground breaking SUV with you and our customers. With such a dynamic product, great value and combined with your efforts and support, we believe that the FJ launch will make a huge mark in Toyota’s history.
Market and Grade Strategy
The FJ Cruiser is the most capable SUV in the Toyota line-up. Its bold styling takes cues from the legendary Toyota Land Cruiser FJ40 utility vehicle. FJ Cruiser is the epitome of tradition with a touch of art, technology and a youthful spirit. With the rugged and authentic off-road heritage already in its DNA, the new FJ Cruiser was created to:
Fortify Toyota’s rugged image
Attract young male buyers
Offer a capable SUV in the low $20,000 price spectrum
FJ Cruiser is positioned to attract off-road enthusiasts and young buyers with active outdoor lifestyles. It is extremely capable both on and off-road, youthful, aggressive, comfortable and technologically advanced. More importantly, the FJ Cruiser is affordable, providing the best value aligned with Toyota’s pricing philosophy and enabling young buyers to experience this one-of-a-kind vehicle.
The FJ Cruiser is powered by a high-compression 4.0L V6 engine, a 24-valve, double-overhead-cam (DOHC) unit delivering 239 horsepower and 278 lb-ft. torque. The engine is further refined with Toyota’s Variable Valve Timing with intelligence (VVT-i) system and Direct Ignition System (DIS), making it more efficient, powerful, and smooth.
4x4 models of the FJ Cruiser come with either a 6-speed manual transmission or an electronically shifted 5-speed automatic transmission. In addition, the MT model comes with a full-time 4x4 system. The 4x2 model is available only with a 5-speed automatic transmission.
FJ’s unbeatable prices exemplify Toyota’s dedication to offer the best value to our customers.
Consider the following when analyzing FJ’s 4x4 AT grade to its main competitors’ comparable grade:
Standard Features
The FJ Cruiser offers consumers a wide range of high content standard equipments at an exceptional value. Key standard equipments on all FJ models include:
Front and Rear Disc Brakes
Advanced Dual-Stage Front Driver and Passenger Airbags
Power Windows and Door Locks
Tilt Steering
AM/FM/CD Audio with 6-Speakers including 2 Ceiling Speakers
Water Resistance Seat Fabric
Rubber-like Floor and Rear Deck Floor
Swing Type Rear Door with Flip-Up Rear Window
Rear Window Defogger with Intelligent Timer
8-way Manually Adjusted Driver’s Seat (4-way Passenger)
Auto Limited Slip Differential (2WD models only)
Torsen Limited Slip Differential (4WD MT models only)
Rear Differential Lock (4WD MT models only and optional on all other models)
In addition to the above, FJ Cruiser also comes in 5 eye-catching colors and all models feature a unique white roof.
All FJ Cruiser models are equipped with Toyota’s Star Safety System which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Antilock Brake System (ABS), Electronic Brake Force Distribution (EBD) and Brake Assist.
Options
Keeping our target customers in mind, a 3 option package strategy was developed for FJ Cruiser, Convenience Package and Upgrade Package (with 8 or 9 speakers).
In addition, there are numerous other stand alone factory and over 30 accessories available for customers to outfit their FJ Cruiser. Key accessories include roof rack, rock rails, tow hitch, brush guard, roof rack mounted off-road lights, Garmin Quest 2 Portable GPS with Docking Station, and auxiliary lights. Please consult with your regional office for availability.
Please see the 2007 FJ Cruiser price guides for a complete list of available options, details and prices.