View Full Version : Trouble at Scion


wibblywobbly
03-24-2006, 03:33 PM
http://www.autonews.com/apps/pbcs.dll/article?AID=/20060320/SUB/60316014/1003/REUTERS

old and posted? Haven't seen it yet though, so forgive me if I'm timelined.

Trouble at Scion

One taint for Toyota: Vehicles from Scion, the company's new youth-oriented brand, scored worse than the industry average last year in Power's Initial Quality Study. The study focuses on problems consumers report with their new vehicles during the first three months of ownership. Scion vehicles are assembled in Japan.

Some analysts say the highly configurable nature of Scions creates more opportunities for owner complaints. Cuneo argues that Scion's target audience of tech-savvy young consumers has high expectations.

Cuneo says Toyota reviews the same quality measures that Automotive News examined, along with internal measures. "We're very comfortable with our trends, but we want to do more," he says.

There are countertrends, albeit limited. In 2002, Toyota Division beat the industry average by 20 percent in the Initial Quality Study. Last year, that advantage shrank to 10 percent.

Similarly, Toyota Division was 22 percent better than the industry average in Power's 2002 Vehicle Dependability Index Study, which measures vehicle quality after four to five years of ownership. In the 2005 study, Toyota was 18 percent better.

...nothings wrong with the car....it's the people who bought it expecting too much. (that's everyone who says, "it's a 17k car, deal with it")

I don't think lots of dealer options necessarily make the car more "configurable" and lead to more problems. Compare a Scion to a GS, an M45 or an S Class which come from the factory with a million different option packages. They make an automatic and a manual (and a TC with side airbags)...wouldn't this simplify things at the factory and help them get it right?

I'm glad Toyota is comfortable with my car sounding like it's held together with duct tape and crazy glue.