This was already mentioned on the site, but Scion sent out this press release today:

SCION LAUNCHES OPTOMIZE – A NEW ACCESSORIES AND APPAREL PROGRAM
TORRANCE, Calif., May 1, 2006 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced today the launch of its new aftermarket accessory program, Optomize. As Scion’s second accessory program, Optomize focuses on bringing cutting-edge products and convenience to the customer at the dealership.
Optomize will allow customers to personalize their vehicle at the time of purchase with over 150 name-brand accessories in addition to products already offered by Scion Genuine Accessories. Accessories offered by Optomize will be covered by the individual manufacturer’s warranty and will vary from product to product.
“Scion is about personalization and with Optomize we’re making it easier than ever for owners to customize their cars,” said Steve Hatanaka, Scion accessories operations manager. “We know our customers will be happy with the selection and continue to be creative with their vehicles.”
The program will focus on aesthetic accessories and offer products that tuners can easily install such as shift knobs, rear view mirrors, cell phone holders, and racing pedals. In addition, Optomize will also offer car care, boutique items, Scion clothing and logo goods.
Some brands featured by the Optomize program include Alpine, ARC, Broadway, Detailn Gear, Eagle One, GReddy, Fizz, H3R Performance, Kozak, Levoc, Lonza, Mackin Industries, Meguiar’s, Mothers, Napolex, Pilot Automotive, Racingcode, Razo, Sparco, Street Image, Tein, The Absorber and turn3.
Optomize will launch at participating Scion dealerships in early May.

I had that press release in my other post about this.... Check it out. The website with the full list of accessories will be up May 5th apparantly as of this morning.

www.optomizescion.com

So I can get stuff at the dealer and it's under waranty? nice.

wow looks awesome

As far as the Optomize accessories being covered under warranty... ....dont count on it. We've been informed all of these parts are "covered under each parts' manufacturer warranty and may void existing Scion warranties." So basically you are still playing by the old rules with the warranty and aftermarket stuff. This should still be an awesome program...

I'm glad it's happening this month. I wasn't sure when Scion was planning on adding more accesories after talking their accessories pres at the SEMA show in Philly. Some of those parts are nice after looking at them at SEMA. :relief:

Yeah they had a few of them on display at that show... It was a sneak preview without really telling anybody why they were there...

Excited to see what is is that they are going to offer...
Just in time for my RS 3.0!

As Scion’s second accessory program

Er... what's the first accesory program? :question:

Either way... good. I'm tired of looking at generic sh_it on the net or at AutoZone.

The first accessories program would be the stuff you can already add to your Scion at time of purchase....

What about Mud Flaps that are fitted for the rear is what I am looking for.

Not as much road dust going on the rear bumper area if I had em.


I thought maybe it would be a new accesory!?


I wonder if another vehicles fitted mud flaps would work?

Woot woot! Some more stuff to add to the B when it comes time to get it!

I am pretty excited about this all in all!

:ponder:
Good :idea:
Hope gear ain't an arm & a leg..

Awsome Glad to see more product lines are going be offered!!

Did I read Turn3!!! I heard there commingout with some awsome product designed by Five Axis

http://img.photobucket.com/albums/v649/eight08customs/whatevers%20pix/CIMG3627.jpg

IM sure these also will be offered by the delaership... anyone interested i have a massive inentory of these...

One of the first product offered by Turn3
http://img.photobucket.com/albums/v649/eight08customs/whatevers%20pix/Eight08%20Product%20line/CIMG3073.jpg

http://img.photobucket.com/albums/v649/eight08customs/whatevers%20pix/Eight08%20Product%20line/CIMG3424.jpg

Awsome Glad to see more product lines are going be offered!!

Did I read Turn3!!! I heard there commingout with some awsome product designed by Five Axis

http://img.photobucket.com/albums/v649/eight08customs/whatevers%20pix/CIMG3627.jpg

IM sure these also will be offered by the delaership... anyone interested i have a massive inentory of these...

One of the first product offered by Turn3
http://img.photobucket.com/albums/v649/eight08customs/whatevers%20pix/Eight08%20Product%20line/CIMG3073.jpg

http://img.photobucket.com/albums/v649/eight08customs/whatevers%20pix/Eight08%20Product%20line/CIMG3424.jpg ooh! What else does turn 3 make?

They design Lic. apparel for scion.. check out there Site..

http://www.turn3creative.com/

Did any of you notice that the tC on the Otomize website only has four lugs???

Yeah they photoshopped the xB wheels on there

Ahh ok thx for clearing that up. Photoshop 5 to 4 lugs and how about 4 to 5 lugs pictured here http://turn3creative.com/xAArticle/xA_6.jpg

I love that xA but the A pillars look dangerously sharp. LOL

Way to go Scion. Like I harped about early on. Just like home sales, car sales should allow us an allowance $$$ to finance to buy the stuff we want that Scion didn't ovevr then. Looks like they listened :clap:

Cmon May 5th!! Hmm I wonder if they'll offer the widebody kit from the 5 Axis xB! Ahh dream is all I can do!

those are not photochops guys thispic i took with my cam atthe kick off show..

http://img.photobucket.com/albums/v649/eight08customs/Scion%20Kickoff%20Show/CIMG2972.jpg

http://img.photobucket.com/albums/v649/eight08customs/SE%202%20Year%20Event/2da3a827.jpg

Troy at Five Axis would never do that..

^ never do what?

Thats a crazy xA...

That xA was @ the NY show. It was even better in person.

Agreed, that xA is crazy sick. I got to see it at SEMA IAS a few weeks ago. When they changed out the steering wheel for an Xbox360 steering wheel controller I knew it was the car of my dreams...

I was told that mud flap were usually installed under the car check in when it came off the truck at the dealership. Does anyone know if this is suppose to be a standard regular already on the car item?

Thanks Devon

mudflaps are not standard....

The site is up!! and i must say its not what I expected.

Same here, I was hoping for some larger accessories, but eh, whatever. Maybe they haven't updated the site yet.

So far im not feelin it....

check it out for yourself.... www.optomizescion.com

So far im not feelin it....

check it out for yourself.... www.optomizescion.com

ummm, so where are all the cool acessories?

They had better stuff at the preview. I dont think they are done loading the full accessories line yet... at least thats what im hoping.

I like the shiftknobs

They do have some high quality stuff though, like the Project Mu parts.

Oh, how the hell do I go by ordering stuff?

woo! squash air fresheners!

you have to come see me to order things.... hahahahahahha

what? They just lost me there. It's too inconvenient to visit the dealer to order parts.

wow......way to drop the ball again, Scion.

I just got the full line catalog today. Its not that bad when you see everything. Its a little different than whats on the webstite....

Anything worthy of being mentioned PeruzziScion?

I just like a lot of the new shirts and hats...

:P I think I'm getting a little too fixated on those pedals. shiny...

Are you kidding me? I have to order this crap through the dealer? Screw that. Just find out who manufactures the part you want and order from them directly. Why the hell am I going to order anything through a middle man who I know won't give any discounts? Stupid.

Obviously Scion/Toyota just wants to use this for people walking in and buying a new car, that way they can add their anodized aluminum race pedals into the price of the car and finance it. Other than that, there is no conveninet reason to order anything from this site.

And even then... a $6.99 washmitt? a> Who would add that to the price of their car and finance? or b> Who would walk into a dealership, walk up to the parts department, and ask them to order a WASHMITT?

Maybe I am assuming too much, maybe at some point they will have more exclusive parts and a way to order them directly... but so far this sucks. I can buy half this sh_it at Autozone or Walmart damn it.

i checked yesterday and the Optimize site still isn't up am i getting the wrong site?

The idea is that the dealersship will have these things in stock and carry them just like walmart and autozone. So the appeal is that you can walk into the dealership and just get what you need. This is an ordering system like the already released Scion accessories. The idea isnt to finance these parts at all even though you could I guess. I wouldnt suggest it to any of my customers...