I am doing my marketing project on Scion and need to set up an market positioning analysis graph for my project coming up at the end of the semester. I would really appreciate if you could participate in the poll and possibly explain your choices if you have time. Thanks, Andrew
Edit: I am looking for the top two choices, but just vote for your top choice. If you can, please explain the top two choices.

 

well i had an xb and loved it. modded it, played with it and enjoyed it, I just wanted to move on to something else so I got an xA.

What drove me to Scion initially was the quality. Toyota releaseing cars under 15000 built by them carrying the same warranty was nothing but good sense to me. I needed a slower car and was able to get something totally unique and affordable and not have to worry about it catching fire (02 Lancer) or the entire suspension pooping out after 11 months (04 Lancer Ralliart)

 

can't beat toyota quality and price. had a tercel for 14 years, never had any major problems with it until the clutch slipped. Also wanted something that was unique in its own way.

 

I came back the the US from vacation in 2005 and gas was $3.00 a gallon. My S-10 4x4 only gets 17-18 mpg and I wanted somenting that was better. The xA was different, price was good, and the mileage was great.

 

I picked up the xA due to price and quality. I needed something that wouldn't break the bank at this point of my life and since it is my first car purchase ever, I didn't want to get something more expensive and get burned later on if something unexpected happened. Better be safe than sorry and live comfortably. Plus, I knew Toyota's reliability is up there with Honda which I owned and traded in my 92' honda civic with 187k miles. So I know this car will be a good platform to grow from.

 

My first car purchase also. I've done research on the Honda Fit, Nissan Sentra, Nissan Versa, Toyota Yaris, Toyota Corolla, Scion xA. Since I don't trust any Toyota /Honda /Nissan that was made elsewhere, the only 100% made in Japan was the Fit, Yaris and xA (some Corollas are too but hard to find). Out of all 100% Japanese made, the best value is the xA. Comes with a lot of small things other contenders did not. Body color side mirrors, side skirts, door handles, the looks, steering wheel control ***** for audio, the ability and stance to tuck in 18 inch wheels. All of which steered me toward the xA.

 

Alright I have my presentation tomorrow... Thanks for all the help and if anybody still wants to contribute please do since my paper is not due for two weeks. Thanks again

 

I am working on a similar project .Any help would be greatly appreciated
Internet Marketing SEO Search Engine Optimization Specialist
David

 

price and reliability..

i read our cas where in top 4% in the world for reliability, whereas the ford mustang was bottom 86% lol