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Why so hip-hop based?

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Old Jan 11, 2007 | 08:31 PM
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Default Why so hip-hop based?

Was wondering why exactly Scion is so hip-hop based? Seems like all they promote is hip hop on the cd's and on their site (especially on the new BroadBand, aka "Scion BB" site).
Old Jan 11, 2007 | 08:33 PM
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It's Gen Y, man!

Actually, I've wondered the same..
Old Jan 11, 2007 | 08:36 PM
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Because Hip Hop is designated as "youthful" in terms of marketing.

They are trying to reach a target demographic. Simple as that.

-THE DON
Old Jan 11, 2007 | 08:38 PM
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Well, there ya go. ^^
Old Jan 11, 2007 | 08:39 PM
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gotta go with what sells?
Old Jan 11, 2007 | 08:44 PM
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A little off topic (imagine that ) but, I'm sick of going to shows and hearing "Ridin' Dirty" coming from the majority of the cars...Let's hear some Stevie Ray Vaughan or Chris Duarte or at least something different.
Old Jan 11, 2007 | 09:09 PM
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Hip Hop is still selling? All I ever see Scion's being driven by are white (ooooh, so sorry, "Caucasian") people who are young, windows down listening to indie/alt rock or pop.
Old Jan 12, 2007 | 11:49 PM
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Originally Posted by ScionXBrent
Hip Hop is still selling? All I ever see Scion's being driven by are white (ooooh, so sorry, "Caucasian") people who are young, windows down listening to indie/alt rock or pop.
Maybe in your neighborhood..
Try hanging in CT, or NY..try the whole east side..anyway...I keep my windows up all time...which is why I got them tinted at first..but maybe drivin by the beach n checkin 'em girls out..that I'll lower my windows ;)

-- Blen
Old Jan 21, 2007 | 02:41 AM
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My tC puts out classic rock and alternative...
Old Jan 31, 2007 | 12:37 AM
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cause hip hop is not a rich mans thing, its an urban youth sign, just want toyota wanted to target for the scion line
Old Jan 31, 2007 | 12:38 AM
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Originally Posted by tC_Crazy
My tC puts out classic rock and alternative...
Old Jan 31, 2007 | 12:45 AM
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hip hop or not.. my box is still blasting metal.. as always..
Old Mar 20, 2007 | 12:35 AM
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anything is better than chevy, T.I and nascar drivers hanging out together(and they wonder why they cant sell)
Old Mar 20, 2007 | 08:25 PM
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They did a Scion Rock Sampler not to long ago...feedback I guess wasn't that possitive. Also hip hop seems to be the #1 genre in music now...
Old Mar 21, 2007 | 12:40 AM
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This is it.
Hip Hop Is Dead
Old Mar 21, 2007 | 09:20 PM
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I agree with NAS, where the way he and I view hip hop as a culture, it's not the same. “Hip Hop/ rap” became too commercial where it killed the culture. I hate the term hip-hop to describe commercial rap. The other elements don't make as much as a profit like rap/ the mc.

MC/DJ/B-BOY/GRAFFITI ARTIST

The music culture has changed thanks to the digital age. Indies are the way to go. A fragmented market makes this a great opportunity for independent music.
Old Mar 21, 2007 | 09:25 PM
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Originally Posted by Withaquicknes
cause hip hop is not a rich mans thing, its an urban youth sign, just want toyota wanted to target for the scion line
I know that is what toyota thinks but hip hop is mostly sold to suburban white kids. Toyota should market a medley of music with the scion, go with rock, hip hop, and alternative
Old Mar 21, 2007 | 09:26 PM
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Originally Posted by foxSCION
I agree with NAS, where the way he and I view hip hop as a culture, it's not the same. “Hip Hop/ rap” became too commercial where it killed the culture. I hate the term hip-hop to describe commercial rap. The other elements don't make as much as a profit like rap/ the mc.

MC/DJ/B-BOY/GRAFFITI ARTIST

The music culture has changed thanks to the digital age. Indies are the way to go. A fragmented market makes this a great opportunity for independent music.
Its no longer Hip-Hop but more Hip-Pop

When i think of Hip Hop, I think more of underground artist trying to emerge that write rymes for the simple pleasure of doing it....not looking to make millions and thats were hip hop is ruined through money and Commercialization.

oh and as for Nas saying Hip Hop is dead...He contributed to the death of it by signing a shoe deal with 310 motoring
Old Mar 21, 2007 | 09:32 PM
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Originally Posted by foxSCION
I agree with NAS, where the way he and I view hip hop as a culture, it's not the same. “Hip Hop/ rap” became too commercial where it killed the culture. I hate the term hip-hop to describe commercial rap. The other elements don't make as much as a profit like rap/ the mc.

MC/DJ/B-BOY/GRAFFITI ARTIST

The music culture has changed thanks to the digital age. Indies are the way to go. A fragmented market makes this a great opportunity for independent music.
+1

I think even just the word "hip hop" has turned pop now. Everything's about the money now...

I'm starting to bump alot of underground lyricists now...I feel like, that's where the message is at.
Old Mar 21, 2007 | 09:37 PM
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hey taco...get out of my head!



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