Enjoy:

http://www.autospies.com/news/Toyota...TV-Show-14107/


Scion division is ramping up its efforts within the independent and underground music world, with negotiations to launch a reality TV show called "Stomping Grounds," starring hip-hop artists who cruise around (in Scion vehicles) the neighborhoods they grew up in.

The company's music marketing firm shot the first of these, starring Bismarky, according to Patrick Courrielche, managing director of the agency, Inform Ventures, an L.A.-based lifestyle marketing firm handling music-marketing ventures for Scion.

Courrielche confirmed that the agency and Scion have approached networks about the show. "Right now it's in film festivals, but we are approaching networks about licensing the show and making a series out of it. That's how we would approach it, as a Scion-branded show, with Scion cars in it," he says.

"There is definite interest, but it's a grey area. It's starting to happen more often, but there's not an industry-standard way to approach it. But Scion is on board and they are involved with conversations." Scion wasn't available for comment.


Or Full artivcle is found here:
http://publications.mediapost.com/in...29154&p=416518

 

Will the Scions be made bullit proof?

 

haha.. I would hope so.. bullet proofed n shaved door handles so no one gets car jacked

 

Beter yet, I hope they put those flame shooters underneath the sides just incase. LOL

 

I would like to see Biz Markey in a xA. ....

 

He'll fit no problem! Besides they will be in the new xB and xD which are larger anyways.

 

Biz Markie is still alive?!?!? haha what is he like 300 years old!

 

eh not an angle or approach i'd take from a marketing standpoint. Scion has done an excellent job with marketing to a group that can be very picky and finicky, esp. when they know they're the target of marketing efforts