Scion rules out roadster, turbo versions of FR-S
11-25-2014, 03:00 PM
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Scion rules out roadster, turbo versions of FR-S
Filed under: Convertible, Coupe, Performance, Scion, Toyota
Ever since Toyota and Subaru released the sports car alternatively known as the GT86, 86, BRZ and Scion FR-S a couple of years ago, rumors have circulated that even more exciting variants could be in store. But at least as far as Scion is concerned, those rumors are apparently nothing more than wishful thinking.
Speaking with WardsAuto at the LA Auto Show last week, Scion chief Doug Murtha said that the prospect of an FR-S roadster has been taken off the table entirely. Apparently Scion lobbied parent company Toyota to produce just such a model, but after failing to find other markets interested enough in the model to put it into production, corporate HQ said no.
"I think we were pretty aggressive on our (submitted plan), but we looked at what we would have conceivably lost on the product and said, 'We're not going to even push it further,'" Murtha said, going on to note, "Nobody was more disappointed than we were."
Murtha further shot down the idea of a turbo version of the FR-S, dismissing it as a prospect the blogosphere (that's us) wanted to happen but "that's not something that's coming."
Either variant might have helped Scion and Toyota boost sales of the model (which are predictably dropping after their first two years on the market), but the investment also might not have paid off their development, tooling and marketing costs. Of course, Murtha can only speak for Toyota, but we'd be surprised to see Subaru go it alone on either model, as costs would be that much more prohibitive without a partner.
Bummer.Scion rules out roadster, turbo versions of FR-S originally appeared on Autoblog on Tue, 25 Nov 2014 11:00:00 EST. Please see our terms for use of feeds.
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Ever since Toyota and Subaru released the sports car alternatively known as the GT86, 86, BRZ and Scion FR-S a couple of years ago, rumors have circulated that even more exciting variants could be in store. But at least as far as Scion is concerned, those rumors are apparently nothing more than wishful thinking.
Speaking with WardsAuto at the LA Auto Show last week, Scion chief Doug Murtha said that the prospect of an FR-S roadster has been taken off the table entirely. Apparently Scion lobbied parent company Toyota to produce just such a model, but after failing to find other markets interested enough in the model to put it into production, corporate HQ said no.
"I think we were pretty aggressive on our (submitted plan), but we looked at what we would have conceivably lost on the product and said, 'We're not going to even push it further,'" Murtha said, going on to note, "Nobody was more disappointed than we were."
Murtha further shot down the idea of a turbo version of the FR-S, dismissing it as a prospect the blogosphere (that's us) wanted to happen but "that's not something that's coming."
Either variant might have helped Scion and Toyota boost sales of the model (which are predictably dropping after their first two years on the market), but the investment also might not have paid off their development, tooling and marketing costs. Of course, Murtha can only speak for Toyota, but we'd be surprised to see Subaru go it alone on either model, as costs would be that much more prohibitive without a partner.
Bummer.Scion rules out roadster, turbo versions of FR-S originally appeared on Autoblog on Tue, 25 Nov 2014 11:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
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