Scion was Toyota's lost generation
#1
Scion was Toyota's lost generation
Filed under: Hirings/Firings/Layoffs, Scion, Toyota
We analyze the week's events with a focus on the closing of Scion.Continue reading Scion was Toyota's lost generation
Scion was Toyota's lost generation originally appeared on Autoblog on Sat, 06 Feb 2016 11:01:00 EST. Please see our terms for use of feeds.
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We analyze the week's events with a focus on the closing of Scion.Continue reading Scion was Toyota's lost generation
Scion was Toyota's lost generation originally appeared on Autoblog on Sat, 06 Feb 2016 11:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
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#2
I would not agree it was lost due to any demographic. It lost its way because Scion did NOT follow what they said they would do. Which was replace each model with a new one after that model's run. Was supposed to be every 3-4 years! They gave up on it, then realized "oh it's time to end this division, we learned what we needed". Um.. learned not to let stale products stay on the line that long?
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02-25-2015 04:40 PM