Which brings us to this 30-second spec ad, created by YouTube users Marcus Stokes and Marko Mandaric. Heavy on the bass and VFX, it pitches the FR-S in Scion's original style. And even though the FR-S is the easy offering to slot in, we suspect the vibe might do favors for the tC and, pushing things, even the iQ simply because it's so left-field. So while we try and figure out whether the FR-S means Scion's got its goove back, you can check out the video below.Continue reading Would this commercial make you want to buy a Scion?
Now for the question of "Would this make you want to buy a FR-S?" My answer is it would be a great launch video, and it would definitely make me want to learn more about the FR-S but not entirely go buy one. If there was another video giving a better detailing about the car, specs, pricing/feature ratio, then maybe yes, but it would still depend on the information given in that video.
Rocky Mountain Scion Club founding/lead member
2008 XB RS5.0 5Spd #1512 of 2500
17" scion alloy rims, SNS100 Navi, 10" Kicker L3 SUB, Kicker DX 500.1 Amp, 6.5" Kicker KS 650 Speakers in rear, custom sub box, Weapon-R Neo-ti ram air intake, Front and Rear tinted windows, Streetglow Light strike 3 Million color LED underglow, Scion third brake light vinyl, NIA eyelids, NST Stainless Steel Shifter Bushings, TRD Quick Shifter, Ksport Kontrol pro coilovers, Hotchkis front and rear sway bars, and much more.
Well aside from the negative comments I love the creativity. Excellent work. Its a simple yet hip commercial. Love how it comes off first as a sound bar and then comes together as like a Rubix cube only to fall all at once to reveal the FRS.
That's pretty good. Toyota has been doing its best to make a good profit with their marketing strategies. It's not a secret that Scion, Toyota's budget manufacturer, markets heavily to younger drivers in order to get them to the Toyota fold as soon as possible. The Scion marketing department, however, is expanding its appeals to make an effort to attract heavy metal fans. The idea behind Scion marketing to metal heads is that they believe they are “undervalued” as a market.
I agree, your commercial would make me want to buy a SCION. But the fan-made commercial would make me want to buy an FR-S, no doubt. I watched that commercial twice that's how much I liked it. But the older commercial is just as badass. I remember seeing that on TV a few years ago not knowing what Scion really was all about. Now I know.
It was the appeal of being able to change the car so much that it would stand out. I have the only gen 2 xB in my whole town and I like that. So many people see my car and wonder what it is. When I tell them its a scion most people are like oh! and they instantly realize its a Toaster.
2012 BSP xB. 711 industries custom halos. Raceland Coilovers. TSUDO dual fireball exhaust. 17x8 MSW Type 19s wrapped in Kuhmo Ecsta 4X 225/45/17 tires. Shark Fin Antenna 2zero6 Factory Lisence Plate Mount. Custom Interior Wrapping and Shift Boot. wiseguycustoms.com Scorpion Shift Knob. AVS seamless vent visors. Oznium 5x1.5" Green LED dome light. Rear Wiper Delete. and Many Ideas!
Last edited by xB_Toaster; 10-09-2012 at 09:01 AM.