Scion’s Interactive Brochure is Kinda Cool

Yep. That’s an iQ with a raccoon tail and wings.

Scion has always targeted young, hip, trendy buyers. Which, honestly, is a little bewildering because those people have no money. Nevertheless, their marketing department, ever in the pursuit of cool, has put together a remarkable assortment of visual media as a part of their online brochure. Normally when companies try and do this kinda stuff it gets tagged as a “fail” because it’s terrible.

This time? Not so much.

The site is interactive in a huge way. There’re driving games, comics, animations, illustrations, and loads and loads of video. Of course, there’s no shortage of strangely dressed hipsters taking bad pictures with worse cameras.

Either way, it’s worth a few minutes of screwing around with if you’ve got some time to waste. Check it out here.