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SCION SHOWROOM DESIGN COMPETITION LAUNCHES

Scion looks to the world’s future architectural and interior designers with Scion Floorplan, a design competition where individuals will be asked to submit a complete design concept for Scion’s dealership showroom. The first place winner will receive $5,000 and the opportunity to have their design brought to life as the next generation Scion dealership showroom.

“It has always been important for Scion to support creativity,” notes Alan Mimaki, business operations manager for Scion. “Since the brand’s inception we have worked to support musicians, artists, and filmmakers. We are very excited to add architects and interior designers and look forward to see their visions of the next generation Scion showroom.”

Produced by Inform Ventures, the contest will occur entirely online at www.scionfloorplan.com with the submission phase ending November 10, 2006. Individuals will be asked to submit a showroom design drawing and written description of the design concept for a 750 square foot showroom. The new showroom design should allow for a vehicle display, and include two specific areas – The Discovery Area and the Consultation Area. The Discovery Area is where the showroom communicates the brand’s identity and potential buyers can learn about the cars. The second area is reserved for Sales Consultations and should be somewhat private and relatively removed from the bustle of the Discovery Area. Contestants will also be able to download assets to use and reference for their designs.

Entries will be judged by Scion executives and Commune, a highly sought after retail environment design firm. Judging will be based equally on four categories: Creativity, Manufacturability, Functionality, and Appropriateness to the Scion Brand / Buyer. Three top design submissions will be selected and awarded prizes by early December. Second and third prize are $1,000 and $500, respectively.

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