Motor Trend did a report on the xA...
 

It's a 3 car shoot-out between the Chevy Aveo LS, Kia Rio Cinco, and the xA. It's called College Cars 101.

Final standings:

3rd Place, Aveo
2nd Place, Rio
1st Place, xA

Not that it was a great competition, but whatever, they liked the xA. Here's some things they said about the xA. (When it is on the website, i'll post the link.)

What's hot:

Slick, rev-happy engine
Buttoned-down go-fast chassis
Hell-'n'-toe optomized cockpit

What's not:

Firm ride
Mini cargo hold
Center gauge cluster

Don't Miss:

Staggering array of mood lighting and other personalization accessories.

Bottom line:

Not surprisingly, the lightest, most powerful, shortest geared, best-built car aced all our tests.

"The difference in general composure and refinement between this car and the others is stark."
"The superiority of the Scion is apparent by the second mile of Ohio country road."
"Remarkably well-composed on the twisty loops."
"This seat was comfortable for 111 miles - A real car!"
"Fun-to-drive is better by a factor of 10."

It's not a long article on the xA. They talked about how cool it is that they offer the cup holder nad under dash lighting, and some of the other add-on items that are available. Their complaints: the radio. They didn't like the volume button, and they said it would be better to have a beefed up stereo. Didn't like the "hard plastic armrest" and they still don't like center gauges.

Final paragraph:

But with expressive style to win over Gen-Y, infused with sufficient Toyotaness (safety, quality, reliability, refinement, resale value) to provoke parental check-writing, the Scion xA is our choice for "Most Likely to Succeed."

:D

awesome!

but where's the hard plastic armrest they are talking about? the door ones? =\