Gaia Online, the fastest growing hangout for teens on the web, and Scion, a marque of Toyota Motor Sales, U.S.A., Inc., today announced a joint partnership that will enable Gaia members to buy and customize virtual versions of Scion cars. Beginning with the virtual Scion xB available today, Scion is the first auto maker to introduce its vehicles to the more than two million teens who visit Gaia every month.

After getting their virtual Scion xB, Gaia members can ’pimp their rides’ with customizable options such as wheels, decals, fog lights, tail lights, spoilers and more. Gaia members can also compete in and socialize at drag races, join forums dedicated to car culture, and nominate their cars for accolades within Gaia’s arenas. Enterprising members can trick out and sell cars in Gaia’s marketplace for Gaia Gold, the currency of the Gaia economy.