Toyota Scion to sponsor new U.S. TV series, Assy McGee.
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From: Arlington, Virginia USA
Toyota Scion to sponsor new U.S. TV series, Assy McGee.
Bon
Allscion -- an e-commerce website with news and accessories for your Scions
http://www.allscion.com/store
http://www.upi.com/NewsTrack/Enterta...ng_venue/7677/
Allscion -- an e-commerce website with news and accessories for your Scions
http://www.allscion.com/store
http://www.upi.com/NewsTrack/Enterta...ng_venue/7677/
John O'Hara, general sales manager for ad sales and marketing for the Adult Swim network, said "Assy" will allow the Toyota youth brand a chance to speak directly to young men through a media they enjoy, TVWeek.com reported Saturday.
"Today's young adult is so heavily marketed to through multiple forms of media, it's imperative that when they spend time at Adult Swim we deliver the same irreverent, humorous approach in our custom marketing content as they value within our programming lineup," O'Hara said.
"Assy" will premiere Sunday on Adult Swim, a block of network shows on the Cartoon Network. The animated series follows the life of a cop without trousers.
"Today's young adult is so heavily marketed to through multiple forms of media, it's imperative that when they spend time at Adult Swim we deliver the same irreverent, humorous approach in our custom marketing content as they value within our programming lineup," O'Hara said.
"Assy" will premiere Sunday on Adult Swim, a block of network shows on the Cartoon Network. The animated series follows the life of a cop without trousers.
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Scinergy
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This show is crap, and it is not new. The new season started Sunday. I love Adult Swim and a majority of the shows, but Assy McGee is not one of them. Ive seen the commercials for "brought to you by Scion", but I really dont see what sets this apart from any other commercial deal.
The show is a dysfunctional cop that has no torso. The character is literally a backward walking butt with a gun and a chip on his non-existent shoulder.
The show is a dysfunctional cop that has no torso. The character is literally a backward walking butt with a gun and a chip on his non-existent shoulder.
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I agree, if anything, they should use ATHF as the way to advertise and sponsor it. Heck, do what boost mobile did and use the product in an episode and made the car a character.
Where you at dog?
Where you at dog?
Originally Posted by R2D2
WTF IS SCION MARKETING THINKING!?!? THIS IS THE STUPIDEST POS MARKETING IDEA EVER! LITERALLY CRAP FROM THE CRAPHOLE CONCEPT. SCION WILL FOREVER BE REMEMBERED AS A TURD AFTER THIS A-HOLE IDEA SURFACES.
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Scinergy
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They should have just done a Adult Swim partnership in general instead of choosing one show (which happens to be the worst). I would think that associating the brand with the anime sector of A-S would do well too
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Scinergy
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Originally Posted by stephen6119
that might actually be the stupidest/most pointless/biggest waste of time/gayest show i've ever seen or heard of in my entire life.
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HELLO! SCION! I'M EXACTLY IN YOUR TARGET MARKET! Congratulations on picking the ONLY SHOW OF THE ENTIRE NIGHTLY LINEUP that I dislike so much I refuse to watch it!
Boondocks! Aquateen Hunger Force! Robot Chicken! Family Guy! LOVE THEM ALL...change the channel when Assy comes on. Can't watch it for a single second.
First, you "improved" the xB so much that only retiring Boomers will drive it (also known as the "Death of Cool"). Now, you picked the only show your target demographic HATES, on our favorite network. YOU'RE INCREDIBLY UNHIP, ACCEPT IT AND STOP ASSUMING YOU KNOW WHAT WE LIKE. In fact, here's a general bit of advice:
ASK
ACTUAL
SCION
OWNERS
BEFORE
YOU
DO
ANYTHING.
FOCUS GROUPS! FOCUS GROUPS ARE YOUR FRIEND! Thank you, that is all.
Boondocks! Aquateen Hunger Force! Robot Chicken! Family Guy! LOVE THEM ALL...change the channel when Assy comes on. Can't watch it for a single second.
First, you "improved" the xB so much that only retiring Boomers will drive it (also known as the "Death of Cool"). Now, you picked the only show your target demographic HATES, on our favorite network. YOU'RE INCREDIBLY UNHIP, ACCEPT IT AND STOP ASSUMING YOU KNOW WHAT WE LIKE. In fact, here's a general bit of advice:
ASK
ACTUAL
SCION
OWNERS
BEFORE
YOU
DO
ANYTHING.
FOCUS GROUPS! FOCUS GROUPS ARE YOUR FRIEND! Thank you, that is all.
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Joined: Aug 2006
Posts: 28
From: Bristol, VA
Originally Posted by cobb
I agree, if anything, they should use ATHF as the way to advertise and sponsor it. Heck, do what boost mobile did and use the product in an episode and made the car a character.
Where you at dog?
Where you at dog?
Originally Posted by R2D2
WTF IS SCION MARKETING THINKING!?!? THIS IS THE STUPIDEST POS MARKETING IDEA EVER! LITERALLY CRAP FROM THE CRAPHOLE CONCEPT. SCION WILL FOREVER BE REMEMBERED AS A TURD AFTER THIS A-HOLE IDEA SURFACES.
They have already done that on Frisky Dingo. There was a show where "killface" went on a talk show and all they wanted to talk about was the tC. I love Adult Swim and Assy is not the best show at all, but the idea is market to the 18-34 crowd that watch Adult Swim. I would say that was what was open to them, there are other companys wanting to target this group as well. Besides its just for name recognition, they don't care what the show is about just as long as people hear and see that Scion emblem.
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Oh gawd, frisky dingo? What about death clock? Sure its dark like frisky, but its mixed with metal music. FYI, XM plays some of their songs.
Its not un common for great companies to make stupid mistakes. Not that kia is great, but someone lost their job over the soap on a rope commercial a few weeks ago.
Its not un common for great companies to make stupid mistakes. Not that kia is great, but someone lost their job over the soap on a rope commercial a few weeks ago.
Scion seriously needs to hire me as the WTF go to guy. I can tell them WTF they are doing stupid, WTF they need to do design wise to sell cars & WTF we as consumers actually want.
I have NO idea were they are getting the info they claim is from consumers but after looking at that cartoon, I have a good idea! The guys head must be up an @ss. Makes sense now! They started out SOOOOO good. Now they have a bunch of hipster idiots running the marketing deparment. A sad joke as they just do not "get it" anymore.
I have NO idea were they are getting the info they claim is from consumers but after looking at that cartoon, I have a good idea! The guys head must be up an @ss. Makes sense now! They started out SOOOOO good. Now they have a bunch of hipster idiots running the marketing deparment. A sad joke as they just do not "get it" anymore.
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Originally Posted by CDogbert
Originally Posted by ZOMGXB
FOCUS GROUPS! FOCUS GROUPS ARE YOUR FRIEND! Thank you, that is all.
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Just saw the episode on adultswim.com. Hilarious but not as funny as Tim and Eric.
http://www.adultswim.com/video/?epis...195cc5cfc80007
http://www.adultswim.com/video/?epis...195cc5cfc80007
