Scion Launches 'United' ad campaign Monday
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Former Sponsor
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Scion Launches 'United' ad campaign Monday
Bon
Allscion -- an e-commerce website with news and accessories for your Scions
http://www.allscion.com/store
http://www.adweek.com/aw/content_dis...51a8e6eb13dd41
Allscion -- an e-commerce website with news and accessories for your Scions
http://www.allscion.com/store
http://www.adweek.com/aw/content_dis...51a8e6eb13dd41
Since its inception in 2003, Scion has gained many fans that are now starring in an expansive, multiplatform campaign for the auto brand. The work breaks Monday with a cinema spot, "Declaration," set to appear in 13,200 theaters.
The "United by individuality" campaign, via Attik, San Francisco, uses creative that was shot in the Nevada desert. The first round of print ads in the September issues of Vice, Tokion and Revolver magazines will be a spread with the phrase: "Individuality runs in the family." An aerial shot of 200 Scion owners' vehicles is on one page, and 100 more are shown in profile on the facing page. ...
Subscribers to Tokion, a 150,000-circulation arts and lifestyle publication that caters to younger readers, will receive special issues with their name emblazoned on a Scion featured on the cover.
Billboards appearing in 22 markets will show a Scion car belonging to an individual, with the owner's name written on the board.
Thirty- and 60-second TV spots, breaking Aug. 4, will air on Comedy Central, MTV, MTV2, Spike and other lifestyle-oriented networks. The spots show Scions gathered in a desert as the familiar "What moves you?" question flashes on the screen. The answer follows: "United by individuality."
"The principle of this campaign is community," said Simon Needham, creative director at Attik. He noted that over the years, the number of owners who customize their cars has grown, especially younger drivers. Scion has always offered customization; ready-to-apply parts can be purchased at dealers and include shifters, panels and lighting.
The "United by individuality" campaign, via Attik, San Francisco, uses creative that was shot in the Nevada desert. The first round of print ads in the September issues of Vice, Tokion and Revolver magazines will be a spread with the phrase: "Individuality runs in the family." An aerial shot of 200 Scion owners' vehicles is on one page, and 100 more are shown in profile on the facing page. ...
Subscribers to Tokion, a 150,000-circulation arts and lifestyle publication that caters to younger readers, will receive special issues with their name emblazoned on a Scion featured on the cover.
Billboards appearing in 22 markets will show a Scion car belonging to an individual, with the owner's name written on the board.
Thirty- and 60-second TV spots, breaking Aug. 4, will air on Comedy Central, MTV, MTV2, Spike and other lifestyle-oriented networks. The spots show Scions gathered in a desert as the familiar "What moves you?" question flashes on the screen. The answer follows: "United by individuality."
"The principle of this campaign is community," said Simon Needham, creative director at Attik. He noted that over the years, the number of owners who customize their cars has grown, especially younger drivers. Scion has always offered customization; ready-to-apply parts can be purchased at dealers and include shifters, panels and lighting.
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More samples of the ads can be seen here: http://commercial-archive.com/node/144682
Lots of So Cal people
Lots of So Cal people
I hope to see it anyway.
right on! 
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Team XcelsiA
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Re: Scion Launches 'United' ad campaign Monday
Subscribers to Tokion, a 150,000-circulation arts and lifestyle publication that caters to younger readers, will receive special issues with their name emblazoned on a Scion featured on the cover.
http://www.tokion.com/html/
download the commercial here
http://www.scion.com/scionunited/
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Re: Scion Launches 'United' ad campaign Monday
Subscribers to Tokion, a 150,000-circulation arts and lifestyle publication that caters to younger readers, will receive special issues with their name emblazoned on a Scion featured on the cover.
Scion also collaborated with Tokion magazine to make a personalized September cover for the subscribers and owners who went to the event. The covers will feature a Scion with the owner's name printed on it, and the inside will have a poster shot of all the cars used for the campaign.
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Scinergy
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RacerXa,
thanks for the link to the site for the new Scion commercial for Aug. 2008.
It is a prefect display of the Scion community and culture. The Scion brand has become in just a few short years a full on almost "cult" like community of great people. I'm on my second tC project car in the making. Just sold my 06 tC and special ordered in my 08 tC.
thanks again for the link... props to ya.
thanks for the link to the site for the new Scion commercial for Aug. 2008.
It is a prefect display of the Scion community and culture. The Scion brand has become in just a few short years a full on almost "cult" like community of great people. I'm on my second tC project car in the making. Just sold my 06 tC and special ordered in my 08 tC.
thanks again for the link... props to ya.
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Originally Posted by b0xZ
When i first saw the commerical on tv, i stopped what i was doing and started watching it. it was so beautiful that it brought tears to my eyes.
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Joined: Jun 2006
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From: Arlington, Tx
Re: Scion Launches 'United' ad campaign Monday
Originally Posted by allscion
Thirty- and 60-second TV spots, breaking Aug. 4, will air on Comedy Central, MTV, MTV2, Spike and other lifestyle-oriented networks. The spots show Scions gathered in a desert as the familiar "What moves you?" question flashes on the screen. The answer follows: "United by individuality."
"The principle of this campaign is community," said Simon Needham, creative director at Attik. He noted that over the years, the number of owners who customize their cars has grown, especially younger drivers. Scion has always offered customization; ready-to-apply parts can be purchased at dealers and include shifters, panels and lighting.
"The principle of this campaign is community," said Simon Needham, creative director at Attik. He noted that over the years, the number of owners who customize their cars has grown, especially younger drivers. Scion has always offered customization; ready-to-apply parts can be purchased at dealers and include shifters, panels and lighting.
these last 2 paragraphs gave me the chills. :0)