SUBJECT: 2007 FJ Cruiser Price Announcement

Toyota Motor Sales, USA is proud to present pricing for the all new 2007 FJ Cruiser sport utility vehicle (SUV), which will be arriving at dealerships at the end of March 2006. Pricing will be announced to the public on January 4, 2006.

The momentum of this launch has been building throughout 2005, generating significant buzz and excitement. The time has finally come and Toyota is ecstatic to share this ground breaking SUV with you and our customers. With such a dynamic product, great value and combined with your efforts and support, we believe that the FJ launch will make a huge mark in Toyota’s history.

Market and Grade Strategy
The FJ Cruiser is the most capable SUV in the Toyota line-up. Its bold styling takes cues from the legendary Toyota Land Cruiser FJ40 utility vehicle. FJ Cruiser is the epitome of tradition with a touch of art, technology and a youthful spirit. With the rugged and authentic off-road heritage already in its DNA, the new FJ Cruiser was created to:

 Fortify Toyota’s rugged image
 Attract young male buyers
 Offer a capable SUV in the low $20,000 price spectrum

FJ Cruiser is positioned to attract off-road enthusiasts and young buyers with active outdoor lifestyles. It is extremely capable both on and off-road, youthful, aggressive, comfortable and technologically advanced. More importantly, the FJ Cruiser is affordable, providing the best value aligned with Toyota’s pricing philosophy and enabling young buyers to experience this one-of-a-kind vehicle.






The FJ Cruiser is powered by a high-compression 4.0L V6 engine, a 24-valve, double-overhead-cam (DOHC) unit delivering 239 horsepower and 278 lb-ft. torque. The engine is further refined with Toyota’s Variable Valve Timing with intelligence (VVT-i) system and Direct Ignition System (DIS), making it more efficient, powerful, and smooth.

4x4 models of the FJ Cruiser come with either a 6-speed manual transmission or an electronically shifted 5-speed automatic transmission. In addition, the MT model comes with a full-time 4x4 system. The 4x2 model is available only with a 5-speed automatic transmission.




FJ’s unbeatable prices exemplify Toyota’s dedication to offer the best value to our customers.
Consider the following when analyzing FJ’s 4x4 AT grade to its main competitors’ comparable grade:

Standard Features
The FJ Cruiser offers consumers a wide range of high content standard equipments at an exceptional value. Key standard equipments on all FJ models include:

 Front and Rear Disc Brakes
 Advanced Dual-Stage Front Driver and Passenger Airbags
 Power Windows and Door Locks
 Tilt Steering
 AM/FM/CD Audio with 6-Speakers including 2 Ceiling Speakers
 Water Resistance Seat Fabric
 Rubber-like Floor and Rear Deck Floor
 Swing Type Rear Door with Flip-Up Rear Window
 Rear Window Defogger with Intelligent Timer
 8-way Manually Adjusted Driver’s Seat (4-way Passenger)
 Auto Limited Slip Differential (2WD models only)
 Torsen Limited Slip Differential (4WD MT models only)
 Rear Differential Lock (4WD MT models only and optional on all other models)

In addition to the above, FJ Cruiser also comes in 5 eye-catching colors and all models feature a unique white roof.

All FJ Cruiser models are equipped with Toyota’s Star Safety System which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Antilock Brake System (ABS), Electronic Brake Force Distribution (EBD) and Brake Assist.


Options
Keeping our target customers in mind, a 3 option package strategy was developed for FJ Cruiser, Convenience Package and Upgrade Package (with 8 or 9 speakers).

In addition, there are numerous other stand alone factory and over 30 accessories available for customers to outfit their FJ Cruiser. Key accessories include roof rack, rock rails, tow hitch, brush guard, roof rack mounted off-road lights, Garmin Quest 2 Portable GPS with Docking Station, and auxiliary lights. Please consult with your regional office for availability.

Please see the 2007 FJ Cruiser price guides for a complete list of available options, details and prices.

 

well today is the 4th has anyone seen a price??/ also do they have any pictures or a concept model of this. I have never heard of it before today?

 

My next ride....





Base Price MSRP

4x2 Automatic - $21,710
4x4 Manual - $22,890
4x4 Automatic - $23,300

4x4 models are available with either a 6-speed manual transmission or a 5 speed electronically shifted 5-speed automatic transmission. In addition, the manual transmission models come with a full time 4x4 system. The 4x2 model is available only with a 5-speed automatic transmission.

The following features are standard:

Front and Rear Disc Brakes
Advanced Dual-Stage Front Driver and Passenger Airbags
Power Windows and Door Locks
Tilt Steering
AM/FM/CD Audio With 6 Speakers Including 2 Ceiling Speakers
Water Resistant Seat Fabric
Rubber-like Floor and Rear Deck Floor
Swing Type Rear Door with Flip-Up Rear Window
Rear Window Defogger with Intelligent Timer
8-Way Manually Adjusted Drivers Seat (4-Way Passenger)
Auto Limited Slip Differential (2WD Models Only)
Torsen Limited Slip Differential (4WD MT Models Only)
Rear Differential Lock (4WD MT models only and optional on all other models)

All FJ Cruiser models are equipped with Toyota's Star Safety System which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Antilock Braking System (ABS), Electronic Brake Force Distribution (EBD) and Brake Assist.

The FJ Cruiser has a "3 option package" strategy as follows:

Convenience Package - $1840
Power Outside Rear View Mirror w/Illuminated Lamp
Daytime Running Light
Steering Wheel Mounted Cruise Control
Rear Clearance Sonar
Privacy Rear Glass
Keyless Entry
Rear Intermittent Window Wipers

Upgrade Package - $2580 (8 speakers) +$60 w/9 Speakers)17" Aluminum Wheels and Spare Tire
Color-Keyed Door Trim Panels
Metallic Color Shift Lever
Traction Control (4x4 Only)
Leather Steering Wheels with Audio Controls
Multi-Info Display Computer
Rear Differential Lock
2-in-1 Audio with 6-Disc Changer with Tweeters (8 speakes) or with Tweeters and Subwoofers (9 speakers)
The above package does require the Convenience Package.

In addition, there are numerous other stand alone factory and over 30 accessories available for customers to outfit their FJ Cruiser. Key accessories include roof rack, rock rails, tow hitch, brush guard, roof rack mounted off-road lights, Garmin Quest 2 Portable GPS with Docking Station and auxiliary lights.

 

I thought the 4x2 was only available with auto?

 

I see the FJ being much like the Highlander.

It's a great vehicle standard...but once you start adding a few options the price skyrockets.

Plus with such limited expected production in the first two years, you're going to see them going at a premium....there will be NO haggling in price.

Best case scenerio, keep your Scion...if you're in the market for a second vehicle and don't have a family, this could be perfect.

 

I wonder if they'll have a bike rack that attaches to the tow hitch. Rear clearance sonar? The FJC40 goes under water? It does need it though with that huge tire rack hanging off the back. I'll wait after I turn 25 in a few months and take a test drive. I still prefer a pickup though. It is cheaper than the Tacoma DC w/6ft bed, V6 auto. Why can't Scion have a 4x4 pickup truck that has 5-seat belts, with a 2.4L engine (optional S/C) and sits lower to the ground than the Taco?

 

You are correct. 4x2 is only available in 5 speed automatic tranny... Correction made on my previous post.

 

I think that is dirt cheap for a off roader.....great price...even fully loaded its only $25,940 for the 4x4 auto with 9speakers.....

 

27,780...I stand corrected in my math......still cheap

 

oh...I didn't read the little accessory's.......anyhow.....

 

At that price we'll never see another Element vs xB thread from now on. . .

bring on the Element vs FJ threads!!!!!!!

 

I remember seeing that at the NYC auto show last year. All the windows were painted black cause they had not yet figured out what interior they were going to use. The only thing i dont like about it are the tails. The roundness on the outside edge just screams to be hit by something and break. Can you say fix-it ticket? I knew you could.

 

might just be me but it doesnt look as cool when i first saw it. did they change anything externally?
the 4x2 is pretty cheap for something with an auto tranny.. btw anyone have mileage figures for these models?

 

The next Hummer....of course asian version.

 

18/22 (2WD AT) 16/19 (4WD MT) 17/21 (4WD AT)

OK, the mileage isn't great, but I still want one!

 

There's a nice article in the new 4WD Toyota Owner magazine of the FJ going through the famous Rubicon trail, I'm going for the orange color, although the Black Cherry is sweet too. When you compare it to the competition (Element/Jeep Rubicon) its a great deal. I just hope the back seats have as much room as the Xb, although the pics dont look promising.

 

That's a lot more than my first FJ-40. (1973, $3400, new).

 

mine

 

6 speed manual that sounds damn good!

 

good lookin too im not buch of an suv kind of guy but damn that thing is actually interesting enough for me to enjoy cant wait