Scion is launching an innovative advertising campaign that will begin this September.

The campaign is called “Scratcher,” and it challenges the passerby to find two of the same customized-style cars in a lottery ticket style scratch off format. This being Scion, no two cars are alike. Building Wallscapes, Wild Postings and Max Rack Postcards and magazines will all be used as the campaign’s mediums.

For the Wallscapes, it will start with one car revealed and then every two days a new car will be revealed, to keep the regular commuters engaged. Additionally, Max Racks will have a postcard for each model, where the customer can actually ‘scratch-off’ all of the cars. The Wild Postings will allow passersby to scratch off as well, just on a larger format.

 

im confused

 

so do I win anything?

I'm confused as well.

 

Seriously? It is news about Scions upcoming ad campaign. What are you confused about?

 

like we get these "scratch tickets" or what? It's just a tad confusing reading it.

 

^ditto!

 

it seems a bit complicated to me, and maybe too distracting for drivers aswell...

 

I dunno what's going on for sure, but keep up the good work!

 

I believe you have to pull over, get of your car, and scratch off the billboard with a Yaris-sized nickel.

 

I wish Toyota would stop making stupid ad-campaigns and go back to making cars to be excited about...

 

SO WHAT CAN YOU WIN?

 

That is F'N HILARIOUS!!!!!!

 

I second that!

 

Scion in the next few months will be launching some of the most exciting cars we've seen in a while. Just wait for it. Youre not excited about the all new Tundra? That truck is amazing!

 

Uhm, you mean like the FJ, the new Camry, the 269hp Rav, and the 40mpg Yaris?

What's not exciting about those? And btw, no other car company has ever released 4 completely brand new cars in the same year in the same market. It's a nearly impossible feat. One that in retrospect probably shouldn't have been done in light of the company's recent recall troubles. I argue that Toyota is a company that learns from it's mistakes.

 

Moving forward imo

 

I think that Bequietanddrive should follow his own advise, this seems innovative enough to be of scions work and would like to see what they got up their sleeve.

 

So Scion is coming out with some new cars? Like the one they show in there pamplet. I would like to see the Xb with 2.4L at least. My mom and brother both really like my Xb and I told them both to wait till the new line comes out. When do you think they will be releasing them?

 

Its a secret...

 

First off, that's all speculation. I highly doubt Toyota will launch something "exciting".

What's exciting about the new Camry? The V6 is a nice engine, but still a boring family sedan.

The new Yaris? It weighs 400 lb's more than the old one! Plus, it looks mostly like crap?

Wow, the FJ crusier..just what the world needs, ANOTHER SUV.

A RAV4 with 270 hp..ANOTHER SUV.

Where are the sports cars like the MR2 and Supra? Where are the small, lightweight, nimble cars (at least we get the xA and xB) like the Starlet Glanza, and Vitz? The only sports coupe we get is the tC, which is not too shabby.

Where are the 4AG's, the 3SGE's, the 2JZ engines enthusiasts used to love? Hell, even the 4EFTE was a sweet little motor.

As long as Toyota continues down the path they are on, I won't plan on buying a Toyota again anytime soon.