SEMA NEWS: High peformance-low key look for 2007 Subaru
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SEMA NEWS: High peformance-low key look for 2007 Subaru
http://www.sema.org/main/semaorghome.aspx?id=55046
HIGH-PERFORMANCE, LOW-KEY LOOK FOR NEW SUBARU
Subaru of America Inc. recently unveiled the 2007 Impreza WRX STI Limited model. The new edition of the road-conquering Impreza WRX STI packages greater comfort and refinement with subtler exterior styling, but does not sacrifice the performance of this street legend.
The WRX STI Limited will be available in the fall in a limited run of 800 numbered units, 400 in Satin White Pearl and 400 in Urban Gray Metallic.
The 2007 WRX STI Limited delivers all the power and performance of the standard model. This new limited-edition version adds a layer of refinement and design enhancements targeted at a new group of driving enthusiasts looking for supercar performance but with an understated demeanor. Designed by Subaru Tecnica International (STI), the high-performance and motorsports subsidiary of Fuji Heavy Industries Ltd., the WRX STI Limited is descended from the Subaru WRC Rally car.
The WRX STI redefined the performance car category when it was introduced in 2004. We know some enthusiasts have resisted the temptation to buy one simply because they want more everyday driving comfort and refinement, along with less aggressive styling," said Fred Adcock, executive vice president, Subaru of America. "Now, with the STI's reputation for pure performance unquestioned, we recognized an opportunity to broaden the car's appeal."
All Impreza WRX STI models are powered by a turbocharged and intercooled 2.5-liter DOHC Boxer engine producing 293 horsepower at 6,000 rpm and 290 lb.- ft. of peak torque at 4,400 rpm. The Subaru Active Valve Control System (AVCS) variable valve timing technology helps provide strong torque characteristics throughout the engine's operating range. A manually operated water spray feature helps to bolster intercooler efficiency during spirited driving.
The 2007 WRX STI Limited stands apart from the standard model with an appearance that's more low-key, and even stealthy. A new trunk-mounted lip spoiler replaces the standard model's large dual-plane rear spoiler, and the black aluminum roof vane spoiler is deleted. A new, deep front lip spoiler further distinguishes the WRX STI Limited from the standard model.
New Enkei wheels with high-luster paint replace the BBS® wheels, keeping the same 17 x 8-inch size and 225/45 ZR17 Bridgestone Potenza RE070 directional performance tires. Behind the new wheels, black Brembo® brake calipers with white lettering have a more reserved appearance than the gold and red-painted calipers on the standard WRX STI.
All WRX STI Limited models feature distinctive black gloss B-pillar paint and high luster paint for the exterior mirrors, and this special edition model includes standard fog lights.
The interior of the 2007 Impreza WRX STI Limited balances the performance-directed design and attitude with a dose of refinement. Most notably, the WRX STI Limited replaces the perforated blue high-grip Alcantara® fabric seating surfaces with leather and new dark gray metallic bezels and interior trim.
For the first time in a WRX STI, the performance-design front seats are heated for all-season comfort. Also enhancing all-season driving pleasure, the 2007 WRX STI Limited features the first-ever power glass moonroof on this model. Beyond the changed interior appearance, additional features include new carpeting with improved sound insulation materials, an auto-dimming compass rear view mirror and an audio system input jack for an iPod or other digital music player. Finally, each car in this series gets a sequential number plate.
The standard automatic climate control system integrates cabin air filtration. SIRIUS™ Satellite radio availability enhances the versatility of the standard 120-watt AM/FM premium stereo, which includes a six-disc in-dash CD changer and six speakers.
Source: “Subaru Unleashes Impreza® WRX® STI® Limited for 2007,” Subaru of America Inc./PR Newswire
THIS MATTERS TO YOU BECAUSE….
This new low-key version of the Impreza WRX STI could draw in an additional consumer base looking for high performance from a more stock looking car.
Although there will be a limited number of WRX STI models produced, they could serve as halo vehicles for WRX models, meaning that many consumers will purchase the WRX and customize it to perform as well as, or better than, the WRX STI model. For example, while there is 753 Subaru Impreza WRX STIs on www.cardomain.com, a community of automotive enthusiasts, there are more than twice (1,892) as many customized Subaru Impreza WRXs.
The "THIS MATTERS TO YOU BECAUSE…" section in the article above contains insight written by SEMA staff. E-mail feedback to Ty Michael at tym@sema.org if you would like to comment on this article.
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Copyright 2005 Specialty Equipment Market Association (SEMA)
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HIGH-PERFORMANCE, LOW-KEY LOOK FOR NEW SUBARU
Subaru of America Inc. recently unveiled the 2007 Impreza WRX STI Limited model. The new edition of the road-conquering Impreza WRX STI packages greater comfort and refinement with subtler exterior styling, but does not sacrifice the performance of this street legend.
The WRX STI Limited will be available in the fall in a limited run of 800 numbered units, 400 in Satin White Pearl and 400 in Urban Gray Metallic.
The 2007 WRX STI Limited delivers all the power and performance of the standard model. This new limited-edition version adds a layer of refinement and design enhancements targeted at a new group of driving enthusiasts looking for supercar performance but with an understated demeanor. Designed by Subaru Tecnica International (STI), the high-performance and motorsports subsidiary of Fuji Heavy Industries Ltd., the WRX STI Limited is descended from the Subaru WRC Rally car.
The WRX STI redefined the performance car category when it was introduced in 2004. We know some enthusiasts have resisted the temptation to buy one simply because they want more everyday driving comfort and refinement, along with less aggressive styling," said Fred Adcock, executive vice president, Subaru of America. "Now, with the STI's reputation for pure performance unquestioned, we recognized an opportunity to broaden the car's appeal."
All Impreza WRX STI models are powered by a turbocharged and intercooled 2.5-liter DOHC Boxer engine producing 293 horsepower at 6,000 rpm and 290 lb.- ft. of peak torque at 4,400 rpm. The Subaru Active Valve Control System (AVCS) variable valve timing technology helps provide strong torque characteristics throughout the engine's operating range. A manually operated water spray feature helps to bolster intercooler efficiency during spirited driving.
The 2007 WRX STI Limited stands apart from the standard model with an appearance that's more low-key, and even stealthy. A new trunk-mounted lip spoiler replaces the standard model's large dual-plane rear spoiler, and the black aluminum roof vane spoiler is deleted. A new, deep front lip spoiler further distinguishes the WRX STI Limited from the standard model.
New Enkei wheels with high-luster paint replace the BBS® wheels, keeping the same 17 x 8-inch size and 225/45 ZR17 Bridgestone Potenza RE070 directional performance tires. Behind the new wheels, black Brembo® brake calipers with white lettering have a more reserved appearance than the gold and red-painted calipers on the standard WRX STI.
All WRX STI Limited models feature distinctive black gloss B-pillar paint and high luster paint for the exterior mirrors, and this special edition model includes standard fog lights.
The interior of the 2007 Impreza WRX STI Limited balances the performance-directed design and attitude with a dose of refinement. Most notably, the WRX STI Limited replaces the perforated blue high-grip Alcantara® fabric seating surfaces with leather and new dark gray metallic bezels and interior trim.
For the first time in a WRX STI, the performance-design front seats are heated for all-season comfort. Also enhancing all-season driving pleasure, the 2007 WRX STI Limited features the first-ever power glass moonroof on this model. Beyond the changed interior appearance, additional features include new carpeting with improved sound insulation materials, an auto-dimming compass rear view mirror and an audio system input jack for an iPod or other digital music player. Finally, each car in this series gets a sequential number plate.
The standard automatic climate control system integrates cabin air filtration. SIRIUS™ Satellite radio availability enhances the versatility of the standard 120-watt AM/FM premium stereo, which includes a six-disc in-dash CD changer and six speakers.
Source: “Subaru Unleashes Impreza® WRX® STI® Limited for 2007,” Subaru of America Inc./PR Newswire
THIS MATTERS TO YOU BECAUSE….
This new low-key version of the Impreza WRX STI could draw in an additional consumer base looking for high performance from a more stock looking car.
Although there will be a limited number of WRX STI models produced, they could serve as halo vehicles for WRX models, meaning that many consumers will purchase the WRX and customize it to perform as well as, or better than, the WRX STI model. For example, while there is 753 Subaru Impreza WRX STIs on www.cardomain.com, a community of automotive enthusiasts, there are more than twice (1,892) as many customized Subaru Impreza WRXs.
The "THIS MATTERS TO YOU BECAUSE…" section in the article above contains insight written by SEMA staff. E-mail feedback to Ty Michael at tym@sema.org if you would like to comment on this article.
Contact SEMA Privacy About SEMA Home
Copyright 2005 Specialty Equipment Market Association (SEMA)
abc abc abc abc abc Classifieds Councils Committees Dealer Relations Download SEMA Logos Education Membership Services New Products OEM Press Room SEMA News Tech Transfer SEMA Show SEMA Offroad SEMA Spring Expo SEMA Auto Salon OEM Roundtable Tech Talks MPMC Media Trade Conference PAACE/Salon De SEMA SEMA Washington Rally Webinars Aftermarket eForum Aftermarket e-Commerce Standards Industry Events Calendar View All Shows & Events Computer Applications for Aftermarket Design Exhibit Market Research Reports Searchable Database Tech Transfer Federal Motor Vehicle Safety Stnd SEMA Action Network State & Federal Leg/Reg Political Action Committee (PAC) Intellectual Property Rights Guide Small Business Issues Federal Motor Vehicle Safety Stnd OEM Dealer Relations Tech Transfer Find a company Find a product Find a rep New Products International Enjoythedrive.com Automotive Lifestyles Survey Racers Against Street Racing (RASR) SEMA Action Network (SAN) Take a Kid to a Car Show Vehicle Warranty SEMA Membership Application SEMA Council & Committee Application SEMA Member Update Form SEMA Branch Office Form
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It seems that Subaru is striking back at all the critics who said that the STi is not refined enough to be considered a great sports car. Also judging by the add I posted in the VW fast topic, unless the price of this limited edition Scooby is $40k, which it should not judging by the cost of the Spec B, this trim is squarely aimed at the high end GTi and Audi A3, at least attention wise.
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