ASAP. Please check it out. Class project.
11-03-2006, 12:04 AM
#1
Junior Member
Thread Starter
Join Date: Oct 2006
Posts: 6
ASAP. Please check it out. Class project.
For all you Scion lovers, here is a chance for you to answer why you chose a Scion.
I am part of a Marketing class at North Central College in Naperville Illinois doing a consumer behavior project on why consumers purchase Scion automobiles. Please help us understand why.
Scion Survey
Please copy and paste
Age____
Sex____
Income (approximate)________
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
___ Leather interior
___ Cloth interior
___ Sunroof
___ Stereo system
___ Size
___ GPS monitor
___ Power windows/locks
___ Cruise control
___ Color
___ Manual transmission
___ Automatic transmission
___ Price
___ Safety features
___ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
How did you find out about the ability to customize your own car through Scion?
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
What other vehicles did you consider before purchasing Scion?
Have you bought any other customized products? If so, what were they?
I am part of a Marketing class at North Central College in Naperville Illinois doing a consumer behavior project on why consumers purchase Scion automobiles. Please help us understand why.
Scion Survey
Please copy and paste
Age____
Sex____
Income (approximate)________
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
___ Leather interior
___ Cloth interior
___ Sunroof
___ Stereo system
___ Size
___ GPS monitor
___ Power windows/locks
___ Cruise control
___ Color
___ Manual transmission
___ Automatic transmission
___ Price
___ Safety features
___ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
How did you find out about the ability to customize your own car through Scion?
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
What other vehicles did you consider before purchasing Scion?
Have you bought any other customized products? If so, what were they?
11-03-2006, 01:21 AM
#2
Senior Member
SL Member
Join Date: Oct 2006
Location: Norfolk, VA
Posts: 350
Scion Survey
Please copy and paste
Age__25__
Sex__F__
Income (approximate)___38,000yr_____
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_5__ Leather interior
_2__ Cloth interior
_4__ Sunroof
_2__ Stereo system
_2__ Size
_4__ GPS monitor
_1__ Power windows/locks
_4__ Cruise control
_2__ Color
_1__ Manual transmission
_5__ Automatic transmission
_1__ Price
_1__ Safety features
_3__ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
>Easy. I never even got into this until I realized its a hobby that, while expensive at times, can easily be worked into just about any budget.
How did you find out about the ability to customize your own car through Scion?
>This forum and my bf.
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
>Oddly mine touched on it, but never really brought it up again. Although (See link in my sig)
I was a real "girl" not into cars, and he probably read that all over me at the time.
What other vehicles did you consider before purchasing Scion?
>Yaris 4 door, Nissan Versa, Kia Spectra
, and cert-pre-owned under 15k.
Have you bought any other customized products? If so, what were they?
>Nada, see my siggi for more info on how this whole thing has changed me...
XaMishy
PS-Just FYI, more important in the car I picked was 1. Number of doors (4), Gas Mileage, and Brand Recognition. Might want to incorporate those as well.
Please copy and paste
Age__25__
Sex__F__
Income (approximate)___38,000yr_____
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_5__ Leather interior
_2__ Cloth interior
_4__ Sunroof
_2__ Stereo system
_2__ Size
_4__ GPS monitor
_1__ Power windows/locks
_4__ Cruise control
_2__ Color
_1__ Manual transmission
_5__ Automatic transmission
_1__ Price
_1__ Safety features
_3__ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
>Easy. I never even got into this until I realized its a hobby that, while expensive at times, can easily be worked into just about any budget.
How did you find out about the ability to customize your own car through Scion?
>This forum and my bf.
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
>Oddly mine touched on it, but never really brought it up again. Although (See link in my sig)
I was a real "girl" not into cars, and he probably read that all over me at the time.
What other vehicles did you consider before purchasing Scion?
>Yaris 4 door, Nissan Versa, Kia Spectra
, and cert-pre-owned under 15k.Have you bought any other customized products? If so, what were they?
>Nada, see my siggi for more info on how this whole thing has changed me...
XaMishy
PS-Just FYI, more important in the car I picked was 1. Number of doors (4), Gas Mileage, and Brand Recognition. Might want to incorporate those as well.
11-03-2006, 01:35 AM
#3
Senior Member
SL Member
Join Date: Jul 2004
Location: San Diego, CA (El Cajon)
Posts: 1,814
Please copy and paste
Age__21__
Sex__M__
Income (approximate)__20,000______
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_5__ Leather interior
_5__ Cloth interior
_5__ Sunroof
_2__ Stereo system
_3__ Size
_5__ GPS monitor
_2__ Power windows/locks
_5__ Cruise control
_2__ Color
_2__ Manual transmission
_4__ Automatic transmission
_2__ Price
_5__ Safety features
_3__ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
Yes, there is more aftermarket parts readily available
How did you find out about the ability to customize your own car through Scion?
I chose not to customize through Scion, too expensive
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
Yes, they try to sell as many accessories on the car as possible so that they make profit
What other vehicles did you consider before purchasing Scion?
None.
Have you bought any other customized products? If so, what were they?
Not sure what you wanted in this question...
Age__21__
Sex__M__
Income (approximate)__20,000______
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_5__ Leather interior
_5__ Cloth interior
_5__ Sunroof
_2__ Stereo system
_3__ Size
_5__ GPS monitor
_2__ Power windows/locks
_5__ Cruise control
_2__ Color
_2__ Manual transmission
_4__ Automatic transmission
_2__ Price
_5__ Safety features
_3__ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
Yes, there is more aftermarket parts readily available
How did you find out about the ability to customize your own car through Scion?
I chose not to customize through Scion, too expensive
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
Yes, they try to sell as many accessories on the car as possible so that they make profit
What other vehicles did you consider before purchasing Scion?
None.
Have you bought any other customized products? If so, what were they?
Not sure what you wanted in this question...
11-03-2006, 01:50 AM
#4
Senior Member
SL Member
Join Date: Aug 2006
Location: Whittier, CA
Posts: 298
Scion Survey
Please copy and paste
Age____20
Sex____M
Income (approximate)________None right now =/
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
___5 Leather interior
___2 Cloth interior
___5 Sunroof
___4 Stereo system
___5 Size
___5 GPS monitor
___5 Power windows/locks
___3 Cruise control
___4 Color
___4 Manual transmission
___3 Automatic transmission
___5 Price
___5 Safety features
___5 Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
First time customizing a car, adequate aftermarket support
How did you find out about the ability to customize your own car through Scion?
I saw it on their website, but didn't get my parts through them.
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
It wasn't mentioned during my buying process, but I'm sure they would have and I'm sure I would have declined.
What other vehicles did you consider before purchasing Scion?
Anything of quality $15k and under.
Have you bought any other customized products? If so, what were they?
Uhhh... I'm not from your country...
Please copy and paste
Age____20
Sex____M
Income (approximate)________None right now =/
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
___5 Leather interior
___2 Cloth interior
___5 Sunroof
___4 Stereo system
___5 Size
___5 GPS monitor
___5 Power windows/locks
___3 Cruise control
___4 Color
___4 Manual transmission
___3 Automatic transmission
___5 Price
___5 Safety features
___5 Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
First time customizing a car, adequate aftermarket support
How did you find out about the ability to customize your own car through Scion?
I saw it on their website, but didn't get my parts through them.
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
It wasn't mentioned during my buying process, but I'm sure they would have and I'm sure I would have declined.
What other vehicles did you consider before purchasing Scion?
Anything of quality $15k and under.
Have you bought any other customized products? If so, what were they?
Uhhh... I'm not from your country...
11-03-2006, 01:57 AM
#5
Member
SL Member
Scinergy
Join Date: Dec 2005
Location: Warner Robins, GA
Posts: 76
Scion Survey
Please copy and paste
Age__25__
Sex__M__
Income (approximate)___20,000____
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_2__ Leather interior
_4__ Cloth interior
_2__ Sunroof
_2__ Stereo system
_3__ Size
_4__ GPS monitor
_1__ Power windows/locks
_2__ Cruise control
_3__ Color
_3__ Manual transmission
_3__ Automatic transmission
_1__ Price
_2__ Safety features
_3__ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
Yes, from what I've read, the car comes apart much more easily than most. Also, there are lots of aftermarket products and support (tech articles and how-to's).
How did you find out about the ability to customize your own car through Scion?
When I first read that Toyota was coming out with a new marque, which emphasized customization and was aimed at younger people.
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
My salesperson didn't really talk about it until I brought it up, then didn't say much. He simply talked about it as if it were any other Toyota on the lot.
What other vehicles did you consider before purchasing Scion?
I looked (on the web) at the Subaru WRX, Mistubishi Eclipse, Pontiac G6 coupe, Toyota Celica (used), Acura RSX, and Honda Civic. For the money, the tC had the most features and performance. It's as if the tC is in a class of it's own, in between slower cars with no options and faster cars that cost 4-13 thousand more than it.
Have you bought any other customized products? If so, what were they?
Not sure what this question means... I didn't buy a customized tC, it was bone stock with no options added. I customized it.
Please copy and paste
Age__25__
Sex__M__
Income (approximate)___20,000____
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_2__ Leather interior
_4__ Cloth interior
_2__ Sunroof
_2__ Stereo system
_3__ Size
_4__ GPS monitor
_1__ Power windows/locks
_2__ Cruise control
_3__ Color
_3__ Manual transmission
_3__ Automatic transmission
_1__ Price
_2__ Safety features
_3__ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
Yes, from what I've read, the car comes apart much more easily than most. Also, there are lots of aftermarket products and support (tech articles and how-to's).
How did you find out about the ability to customize your own car through Scion?
When I first read that Toyota was coming out with a new marque, which emphasized customization and was aimed at younger people.
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
My salesperson didn't really talk about it until I brought it up, then didn't say much. He simply talked about it as if it were any other Toyota on the lot.
What other vehicles did you consider before purchasing Scion?
I looked (on the web) at the Subaru WRX, Mistubishi Eclipse, Pontiac G6 coupe, Toyota Celica (used), Acura RSX, and Honda Civic. For the money, the tC had the most features and performance. It's as if the tC is in a class of it's own, in between slower cars with no options and faster cars that cost 4-13 thousand more than it.
Have you bought any other customized products? If so, what were they?
Not sure what this question means... I didn't buy a customized tC, it was bone stock with no options added. I customized it.
11-03-2006, 03:55 PM
#6
Senior Member
SL Member
Team ScioNRG
Join Date: Feb 2004
Location: Fortress of ScioNRG
Posts: 5,274
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