Automobile Sites: One of the most hotly contested industries, automobile sites realized early that customers were most likely to engage an auto brand in the privacy of their home or office, rather than in a showroom with a commission-driven sales person. As a result, this is one of the few industries that has beaten the average scores for the WebAwards every year since the competition’s inception. Recent auto best of industry winners include: Volkswagen 2005, Toyota Scion and The all-new XJ online campaign.