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Scion Struggling According to Recent Reports

By - July 3, 2013

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Scion sold 173,000 vehicles in 2006. Last year, they did not even hit 73,000. iQ sales are down more than 56 percent this year. And last month Scion came in dead last in the annual J.D. Power and Associates Initial Quality Study.

Scion buyers are getting older, too. In 2008 only 8 percent of buyers were over age 65. Today it’s more than 20 percent. Hardly sounds like a youth brand.

And then there is the lack of new models. The only real success for Scion right now is the FRS, and that was co-developed by Subaru.

So what should Scion do next? How do they turn it around? Read the full story at The Detroit News and let us know what you think.

 

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