2019 Corolla Hatchback Plays Tag with Its Toyota Friends
Toyota tag is next-level way to play our favorite childhood game.
When it comes to childhood nostalgia, few memories stir up the ‘good times meter’ like playing a game of tag. The premise couldn’t be more simple: “Tag, you’re it,” which is exactly how this new Toyota ad begins. The driver of a red Toyota 86 reaches out and tags the right fender of a 2019 Toyota Corolla hatchback. Game on.
What follows is a rather amusing romp around a business park as the Corolla hatch tries to tag other popular Toyotas. Tacoma, Prius, C-HR and multiple 86 models play an impressive, and elusive game of tag. While the Tacoma happily bounces over curbs and down stairs, the 86 simply does what it does best, and slides around corners. Meanwhile, the C-HR is a tactical mastermind hiding out of sight, around every corner and in every crevice.
The minute long spot is actually a rather clever advertisement on Toyota’s behalf. Akio Toyoda, President of the Toyota Motor Corporation, has been quoted as saying that his goal is to bring fun back to the brand. And much to Toyoda-san’s credit, he has done just that.
The 86 is one of the best, pure sports car on sale today. The 2019 Corolla hatch, as we found out, looks really cool, and is fun to drive. Then, there is Toyota’s continued participation in motorsport, like Formula Drift. Oh, and, of course, there is the impending return of the Supra, which the automotive world is watching very intently for.