2019 Corolla Hatchback Plays Tag with Its Toyota Friends

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Toyota tag is next-level way to play our favorite childhood game.

When it comes to childhood nostalgia, few memories stir up the ‘good times meter’ like playing a game of tag. The premise couldn’t be more simple: “Tag, you’re it,” which is exactly how this new Toyota ad begins. The driver of a red Toyota 86 reaches out and tags the right fender of a 2019 Toyota Corolla hatchback. Game on.

What follows is a rather amusing romp around a business park as the Corolla hatch tries to tag other popular Toyotas. Tacoma, Prius, C-HR and multiple 86 models play an impressive, and elusive game of tag. While the Tacoma happily bounces over curbs and down stairs, the 86 simply does what it does best, and slides around corners. Meanwhile, the C-HR is a tactical mastermind hiding out of sight, around every corner and in every crevice.

Toyota Tag with 2019 Corolla Hatchback scionlife.com

The minute long spot is actually a rather clever advertisement on Toyota’s behalf. Akio Toyoda, President of the Toyota Motor Corporation, has been quoted as saying that his goal is to bring fun back to the brand. And much to Toyoda-san’s credit, he has done just that.

The 86 is one of the best, pure sports car on sale today. The 2019 Corolla hatch, as we found out, looks really cool, and is fun to drive. Then, there is Toyota’s continued participation in motorsport, like Formula Drift. Oh, and, of course, there is the impending return of the Supra, which the automotive world is watching very intently for.

Toyota Tag with 2019 Corolla Hatchback scionlife.com

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Jake Stumph is a lifelong car enthusiast and racer, who has operated as the content editor for Internet Brands Automotive since 2015. He runs Corvette Forum, 6SpeedOnline, Honda-tech, and LS1tech, among other Internet Brands Automotive websites. His work has been featured by several other prominent automotive outlets, including Jalopnik and Autobytel.

He obtained a bachelor's degree in Political Science at the Ohio State University in 2013, then pivoted from covering politics and policy to writing about his automotive adventures, something that, he says, is a lot more fun. Since that time, he has established connections with most of the world's major automakers, as well as other key brands in the automotive industry.

He enjoys track days, drifting, and autocross, at least, when his cars are running right, which is uncommon. You can check out what he's up to on his YouTube channel, as well as his Jake Stumph Racing Instagram account. He can be reached via email at [email protected]

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