Ads vs. Reality
I'm sure we've all noticed that what we buy - especially when it's food - seldom looks like the advertising.
Here are a few pics of the advertised product opposite the purchased product in the realm of fast food.
http://www.thewvsr.com/adsvsreality.htm
Before you go there, though, this one is my favorite from a few years ago...

Do you have any to share?
Tom
Here are a few pics of the advertised product opposite the purchased product in the realm of fast food.
http://www.thewvsr.com/adsvsreality.htm
Before you go there, though, this one is my favorite from a few years ago...

Do you have any to share?
Tom
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well some people don't realize is that what they show in ads... aren't really edible.. or safe to anyway..
glossed up pieces of wax... uhmm... make-up (yes... like some ads use real make-up to make it look better)
etc.. etc.. etc..
glossed up pieces of wax... uhmm... make-up (yes... like some ads use real make-up to make it look better)
etc.. etc.. etc..
Here's a comment from someone who's "been there" doing the ad pics, Trung. He obviously agrees. 
Tom

I worked (briefly) in the photogoraphy studio of one of the biggest ad agencies in NYC. They paid a professional "food stylist" around $2000 a day to make the food look like that. Every golden sesame seed or drop of crystaline dew was hand placed. That maoynaise isn't mayo, it's hair gel and that chicken looks so good because aparently everything looks yummier when it's been sprayed with laquer. A lot of that "food" isn't food at all and the stuff that is food has been treated with more chemicals and "tricks of the trade" than most super models.
Advertising cannot be exempt from criticism simply because;
"it keeps our whole economy running."
If the economy relies upon millions of people being deep in debt, yet still buying more unnecessary items, perhaps there are flaws in the whole system. Gary Ruskin, in commenting on the direct and obvious intrusiveness of ads, wrote:
"The industry's implicit message is a total lack of respect for our time, our privacy, our attention, our peace of mind, and not least for our concerns about our kids."
However, his focus on the indirect and less obvious harms of advertising included not only the public health concerns (junk foods, obesity), but also the corruption of civic institutions.
Nearly every university and business college has a Department of Advertising to train the future persuaders in the techniques of their trade, but few schools have any courses at all in preparing young citizens, the persuadees, in analyzing such persuasion.
Materialism (religious and secular critiques), environmental problems (consumption, waste) and social justice (issues relating to affluence and poverty) are but a few of the problems associated with todays socio-advert cabel.
-End Rant
"it keeps our whole economy running."
If the economy relies upon millions of people being deep in debt, yet still buying more unnecessary items, perhaps there are flaws in the whole system. Gary Ruskin, in commenting on the direct and obvious intrusiveness of ads, wrote:
"The industry's implicit message is a total lack of respect for our time, our privacy, our attention, our peace of mind, and not least for our concerns about our kids."
However, his focus on the indirect and less obvious harms of advertising included not only the public health concerns (junk foods, obesity), but also the corruption of civic institutions.
Nearly every university and business college has a Department of Advertising to train the future persuaders in the techniques of their trade, but few schools have any courses at all in preparing young citizens, the persuadees, in analyzing such persuasion.
Materialism (religious and secular critiques), environmental problems (consumption, waste) and social justice (issues relating to affluence and poverty) are but a few of the problems associated with todays socio-advert cabel.
-End Rant
Ads are not honest, they make things look too glamorous... you don't always get what you see... when you buy something, it doesn't work like on TV...ads are phony and filled with lies... ads distort reality... very false and deceiving... automobile ads never display the true price of the car... ads promise the impossible, but the negatives are in very small print at the bottom of the page... ads make things look better than they are... misleading... unrealistic... ads usually tell us only what they want us to know... takes advantage of people... ads use subliminal messages to lead us into buying things.. misleading and often right-out not truthful... advertising is a con artist's game... no real truth, all exaggeration... Ads are fake, always geared to the perfect life... doesn't tell you enough about the products... advertisers will do anything for a buck... Are there laws against deceptive advertising? Do ads have to tell the truth?
Sorry...really the end this time...
Sorry...really the end this time...
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Being in sales, I have to disagree.
People feed off excitement, and it shows. If you sell something with enthusiasm, people will usually enjoy the product more. It's something you can't really describe, track, or prove, but those who sell for a living will relate.
It's basically a placebo effect. For instance, if you showed a REAL picture of a big Mac, people would enjoy the burger more (if polled) than if you showed a real pic.
In the end, yes it is playing games and trickery, but 9/10 times, it also increases product satisfaction. And THAT increases value. Not a very good justification, but it's the best I can come up with.
People feed off excitement, and it shows. If you sell something with enthusiasm, people will usually enjoy the product more. It's something you can't really describe, track, or prove, but those who sell for a living will relate.
It's basically a placebo effect. For instance, if you showed a REAL picture of a big Mac, people would enjoy the burger more (if polled) than if you showed a real pic.
In the end, yes it is playing games and trickery, but 9/10 times, it also increases product satisfaction. And THAT increases value. Not a very good justification, but it's the best I can come up with.
Originally Posted by djct_watt
Being in sales, I have to disagree..
Originally Posted by djct_watt
People feed off excitement, and it shows. If you sell something with enthusiasm, people will usually enjoy the product more. It's something you can't really describe, track, or prove, but those who sell for a living will relate..
Originally Posted by djct_watt
It's basically a placebo effect. For instance, if you showed a REAL picture of a big Mac, people would enjoy the burger more (if polled) than if you showed a real pic..
"... ads distort reality... very false and deceiving... automobile ads never display the true price of the car... "
Originally Posted by djct_watt
In the end, yes it is playing games and trickery, but 9/10 times, it also increases product satisfaction. And THAT increases value. Not a very good justification, but it's the best I can come up with.
Womens' "ads" are misleading and not what you get in reality...
from chris rock:
You got on heels, you ain't that tall.
You got on makeup, your face don't look like that.
You got a weave, your hair ain't that long.
You got a Wonderbra on, your ***** ain't that big.
from chris rock:
You got on heels, you ain't that tall.
You got on makeup, your face don't look like that.
You got a weave, your hair ain't that long.
You got a Wonderbra on, your ***** ain't that big.
Originally Posted by seattledave
Womens' "ads" are misleading and not what you get in reality...
from chris rock:
You got on heels, you ain't that tall.
You got on makeup, your face don't look like that.
You got a weave, your hair ain't that long.
You got a Wonderbra on, your ***** ain't that big.
from chris rock:
You got on heels, you ain't that tall.
You got on makeup, your face don't look like that.
You got a weave, your hair ain't that long.
You got a Wonderbra on, your ***** ain't that big.
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Originally Posted by HeathenBrewing
Originally Posted by djct_watt
Being in sales, I have to disagree..
Originally Posted by djct_watt
People feed off excitement, and it shows. If you sell something with enthusiasm, people will usually enjoy the product more. It's something you can't really describe, track, or prove, but those who sell for a living will relate..
Originally Posted by djct_watt
It's basically a placebo effect. For instance, if you showed a REAL picture of a big Mac, people would enjoy the burger more (if polled) than if you showed a real pic..
"... ads distort reality... very false and deceiving... automobile ads never display the true price of the car... "
Originally Posted by djct_watt
In the end, yes it is playing games and trickery, but 9/10 times, it also increases product satisfaction. And THAT increases value. Not a very good justification, but it's the best I can come up with.
Here's my rational for advertising/sales:
A big component of a purchase is emotional; the emotion of getting a deal, value, etc etc. IF the customer is 100% satisfied with the purchase, then I see no ethical problems. The concept of reality is purely relative, therefore I think the argument is irrelevant. For instance, religion. You can't prove or disprove God either way. So it's more a matter of faith, and whether or not you get what you want out of it.
However, if a customer is NOT satisfied with the product due to the over hype of sales and marketing, then I DO are a moral dillema. That IS cheating the customer, and delivering on promises. Ygr line is very gray here so it would make total sense if you disagree.
And I totally agree about fine print exceptions. It's totally a scam to not clearly state terms and conditions. But honestly, I've always lived by assuming it was my responsibility to read the fine print and do the research prior to making purchases. If I screw up, it is MY mistake. Nobody ever forces me to buy, so the only one responsible for making a informed decision is ME. But if I am duped (in a legit and legal manner), I won't do business with the vendor, ever again. Businesses like that never last long, as repeat and predictable business is the key to success and profitability.
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