Check it out- Scion.com has finally been updated/re-designed


http://www.scion.com/#home

The new site has:

"Groundbreaking video background that viscerally connects user to the Scion brand and reinforces Scion's Personalization credo.
*Customers can choose to watch the current video or switch to "mild" option

More logical link placements and easier to read graphical interface

Richer model landing pages include model 360's and quick look gallery for easy one-stop shopping.

All-new "Wishlist" shopping cart feature that let's customers add accessories and colors from the site and organize a list of their favorites.
*They can automatically add them to the Build Your Scion configurator and also save the list for later retrieval.

Improved Culture section and events area that displays hot Scion events in an easier to read manner.

"Tweaks of the Week" section that showcases customized Owner vehicles."

 

That was quick. I saw a post about this the other day and expected it to be a while still...

 

Yeah it was pretty quick- I didn't even expect to be up this soon, but it is and so far everything is working just fine for me =]

 

I'm not a fan of it. Who was in charge and decided to stream video as a site background, especially with such low resolution? I'm on a college campus with dual OC3 lines and the site runs very slow. The left-side menus is horribly designed as well, way too cluttered and all the links in the menu are little horizontal bars of a picture? I do like the right-side with all 3 vehicles ready for the user to click for more information. User experience may rate high, usability and GUI however, not so much. Just my opinion, what does everyone else think?

 

Ya, the blurry background video is a bit much. It's cool that they want to use the Scion United stuff... but not at that resolution. Make it a photo slideshow of the video... not the actual video.

 

Have you two tried looking at it as "mild" instead of "wild"? That will change the background of the video into a slide show

I do like the video in the background, but I can definitely see where it could pose a problem with either being too busy or just making the site run slow

 

There is such a thing as too much Flash.