March 09, 2011 (Wed) [ Previous article | Next article ]
Toyota Announces Global Vision
■ Toyota announced a global vision
09, Toyota's corporate image of its aims, "Global Vision" was released.
The venue for the announcement was made president of Toyota Akio media,
Explains that the development was carried out based on the vision of English.

■ Japanese version of Toyota's Global Vision
- Carried to safety people, the mind can move.
- The life of a world society, continue to enrich.
- It's leading mobile society of the future is in our thoughts.

- Create a way to push high-quality individuals.
Pursuit of innovation - one step ahead of the times.
* Snuggle up to keep environmental awareness.
- The first, always exceeded expectations.
Your smile and happiness and community
I believe that Toyota lead.

- "There is a better way than now," with the spirit of improvement,
- Listen seriously to the voices of everyone who supported the Toyota
- While constantly reinvent itself, we will achieve higher goals.
<End>

■ HV is 10 cars, the shift is also emerging
Also, also discussed the global efforts in 2015.
Enhancement of product strategy for HV line (10 models) and PHV, EV, FCV introduction of the
Lexus Japan's first "real Gurobarupuremiamuburando"
Cited to establish such as.

Japan, U.S. sales ratio in 2010 = 60% / 40% in emerging-
In the emerging 2015 → 50% / 50% to the United States and Europe,
Consolidated operating income = 5% (about one trillion yen) of achieving an early and a single black.
Wide sales of Toyota and stated that it expects the level to 900 million units in the Lexus.

■ The streamlined board structure significantly
The system board also announced changes in the same time,
27 Board of Directors has been greatly slimmed down to 11 after the next general meeting of shareholders.
And to gradually phase → three two-step decision-making hierarchy is also executive
60 → 77 to reduce the number of name directors.

■ at the venue
Toyota Akio Kona____a president alone all the questions and answers to the description of the vision.
Wording of the vision as a global manufacturing company but the impression of a standard
MS Detroit press conference following the speech, and
Kita Akio confident the president, his feelings 遂Gerubeku Iyo Iyo
Editor's announcement that it has made an impression with the new regime.
But Toyota and Lehman played a shock return from last year's recall issue
GM sales in 2010 under pressure narrowly,
VW has come up big a big threat and Koreans.
Whether the results of Gil and get the president off the rudder, Akio, keep an eye for a while.
<Editorial>
as translated by Google