A Must Read For All Us Scions Owner's!
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Scion Evolution

Joined: Sep 2005
Posts: 867
From: SOUTH FLORIDA
As read in inside line.....so for those of you thinking to get rid of your scion you might want to re-think it, wait and sell it for more money $$$$$$......
Here is the direct link....
http://www.edmunds.com/insideline/do...ticleId=117524
Scion's Wacky Strategy: Withhold Vehicles From Market
Date posted: 11-11-2006
TORRANCE, Calif. — To hang on to the "underground" factor, Scion plans to limit the numbers of cars it puts into the marketplace next year, according to a report in The Wall Street Journal on Friday. The Toyota youth brand may also completely ditch television advertising.
The strategy is intended to keep the brand special, especially as it plans a major reworking of its product lineup. The company said recently that it plans to retire the current generation of the boxy xB wagon and the xA hatchback. The brand is on pace to beat its 150,000-car-a-year sales goal by 25,000 vehicles in 2006.
Scion recently moved its online marketing focus from MySpace.com to Secondlife.com because it viewed MySpace as "too mainstream." Scion, which already has extremely limited TV exposure, is expected to focus more on "experiential" marketing, including branded entertainment and event marketing.
What this means to you: If you own a Scion this is good news. If you want a Scion you're going to have to work a little harder to find one.
I can tell you right now even if you go looking for a used scion....they are starting to sell more than brand new one's....If you think I'm lying go get the mileage on your scion...go to www.autoexchange.com put in all your info and see what your car is worth....
KEEP YOUR SCIONS...THEY'RE GONNA BE WORTH SOME DOOKIE DOLLARS KIDS!
Here is the direct link....
http://www.edmunds.com/insideline/do...ticleId=117524
Scion's Wacky Strategy: Withhold Vehicles From Market
Date posted: 11-11-2006
TORRANCE, Calif. — To hang on to the "underground" factor, Scion plans to limit the numbers of cars it puts into the marketplace next year, according to a report in The Wall Street Journal on Friday. The Toyota youth brand may also completely ditch television advertising.
The strategy is intended to keep the brand special, especially as it plans a major reworking of its product lineup. The company said recently that it plans to retire the current generation of the boxy xB wagon and the xA hatchback. The brand is on pace to beat its 150,000-car-a-year sales goal by 25,000 vehicles in 2006.
Scion recently moved its online marketing focus from MySpace.com to Secondlife.com because it viewed MySpace as "too mainstream." Scion, which already has extremely limited TV exposure, is expected to focus more on "experiential" marketing, including branded entertainment and event marketing.
What this means to you: If you own a Scion this is good news. If you want a Scion you're going to have to work a little harder to find one.
I can tell you right now even if you go looking for a used scion....they are starting to sell more than brand new one's....If you think I'm lying go get the mileage on your scion...go to www.autoexchange.com put in all your info and see what your car is worth....
KEEP YOUR SCIONS...THEY'RE GONNA BE WORTH SOME DOOKIE DOLLARS KIDS!
Hmmm. I was thinking of trading mine in May 2007 for a 5spd. But maybe I'll hold on to it a little longer.
I read about one person on another forum that traded their 06 auto for a 07 5spd and kept the same monthly payment.
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