Scion claims No. 1 spot among young buyers
06-26-2007, 03:09 PM
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Scion claims No. 1 spot among young buyers
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Toyota's Scion brand claimed the No. 1 spot. Analysts say that's largely because Scion vehicles are affordable and are easy to modify.
When Jason McGhee purchased his Scion tC two years ago, the 27-year-old was most concerned with whether it was "something no one else could own." McGhee said he looked for cars that were eye-catching, and the Scion was different.
"Scion is almost like snap-on," he said. "It's ready to be upgraded whenever you're ready."
Toyota created Scion in 2003 with the hope that the young buyers it attracts will later purchase a Toyota or Lexus. The brand has three cars -- the tC, xB, xA -- which are specifically marketed to Generation Y, those between the ages of 18 and 25.
The vehicles offer satellite radio and are iPod-compatible.
LaKeith Bradford, a Scion manager at Page Toyota in Southfield, said the company prefers to let the brand speak for itself.
"People want a lot of car for their money," he said. He added that Scion owners typically spend $2,000 or more on vehicle upgrades.
When Jason McGhee purchased his Scion tC two years ago, the 27-year-old was most concerned with whether it was "something no one else could own." McGhee said he looked for cars that were eye-catching, and the Scion was different.
"Scion is almost like snap-on," he said. "It's ready to be upgraded whenever you're ready."
Toyota created Scion in 2003 with the hope that the young buyers it attracts will later purchase a Toyota or Lexus. The brand has three cars -- the tC, xB, xA -- which are specifically marketed to Generation Y, those between the ages of 18 and 25.
The vehicles offer satellite radio and are iPod-compatible.
LaKeith Bradford, a Scion manager at Page Toyota in Southfield, said the company prefers to let the brand speak for itself.
"People want a lot of car for their money," he said. He added that Scion owners typically spend $2,000 or more on vehicle upgrades.
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08-22-2007, 12:02 AM
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ok, so if Scion wanted to sell based on price, why the hell is the xB going up in price. I can't afford a new one now! I wanted one bad too...oh well...
At least 12 inches longer 4 inches wider and more interior space
2006 auto xb $15,505 retail $15,227 invoice (includes manf. del. & process)
2008 auto xb $17,315 reatail $17,003 invoice (includes manf. del. & process)
change in cost $1810 retail $1776 invoice
$1810 in not a bad increase considering all you get and it still cheaper than a corolla similarly equipped. And much cheaper than a camry with much of the same features
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