Scion Earns Best Return on Ad Dollars in 2005
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Former Sponsor
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Joined: Mar 2004
Posts: 264
From: Arlington, Virginia USA
Scion Earns Best Return on Ad Dollars in 2005
Just goes to show what thinking outside the box can get you...
Paul
Allscion -- an e-commerce Website with news and accessories for your Scion vehicles
http://www.allscion.com/store
http://www.autonews.com/apps/pbcs.dl.../60407022/1003
Paul
Allscion -- an e-commerce Website with news and accessories for your Scion vehicles
http://www.allscion.com/store
http://www.autonews.com/apps/pbcs.dl.../60407022/1003
Car companies spent an average of $630 to advertise each new vehicle they sold last year, according to an Advertising Age analysis. ...
Toyota was the most efficient marketer among major automakers, spending $473 on ads per vehicle sold. ...
Toyota's youth-oriented Scion subbrand was the most efficient auto advertiser last year. It spent $284 on advertising per vehicle sold.
Toyota was the most efficient marketer among major automakers, spending $473 on ads per vehicle sold. ...
Toyota's youth-oriented Scion subbrand was the most efficient auto advertiser last year. It spent $284 on advertising per vehicle sold.
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Joined: Apr 2003
Posts: 4,281
From: scionlife.com
Hmmm.... how could Scion possibly get away with such low ad dollars? Its almost as though there was some large group of enthusiasts spreading the word via the internet. Hmmm... if only we could pinpoint the source.
Oh well, we'll probably never figure it out. <grin>
Oh well, we'll probably never figure it out. <grin>
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Scikotics
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Team ScioNRG
Joined: Sep 2005
Posts: 3,712
From: New Brunswick, NJ
Originally Posted by scionlife
Hmmm.... how could Scion possibly get away with such low ad dollars? Its almost as though there was some large group of enthusiasts spreading the word via the internet. Hmmm... if only we could pinpoint the source.
Oh well, we'll probably never figure it out. <grin>
Oh well, we'll probably never figure it out. <grin>
I wonder.... hahaha
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Scinergy
Joined: May 2005
Posts: 409
From: Canton, GA
I'm not wondering at all... 
I'm a true believer of the saying, "If you build a better mousetrap, the world will beat a path to your door." In the case of the Scions, we are truely driving great looking, practical, fun cars. They almost advertise themselves. And really, after a few people make some nice mods, Scion doesn't really HAVE to advertise. I've never seen an ad for an xA...Have you??
I'm a true believer of the saying, "If you build a better mousetrap, the world will beat a path to your door." In the case of the Scions, we are truely driving great looking, practical, fun cars. They almost advertise themselves. And really, after a few people make some nice mods, Scion doesn't really HAVE to advertise. I've never seen an ad for an xA...Have you??
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