SCION LAUNCHES OPTOMIZE – A NEW ACCESSORIES AND APPAREL PROGRAM
TORRANCE, Calif., May 1, 2006 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced today the launch of its new aftermarket accessory program, Optomize. As Scion’s second accessory program, Optomize focuses on bringing cutting-edge products and convenience to the customer at the dealership.
Optomize will allow customers to personalize their vehicle at the time of purchase with over 150 name-brand accessories in addition to products already offered by Scion Genuine Accessories. Accessories offered by Optomize will be covered by the individual manufacturer’s warranty and will vary from product to product.
“Scion is about personalization and with Optomize we’re making it easier than ever for owners to customize their cars,” said Steve Hatanaka, Scion accessories operations manager. “We know our customers will be happy with the selection and continue to be creative with their vehicles.”
The program will focus on aesthetic accessories and offer products that tuners can easily install such as shift *****, rear view mirrors, cell phone holders, and racing pedals. In addition, Optomize will also offer car care, boutique items, Scion clothing and logo goods.
Some brands featured by the Optomize program include Alpine, ARC, Broadway, Detailn Gear, Eagle One, GReddy, Fizz, H3R Performance, Kozak, Levoc, Lonza, Mackin Industries, Meguiar’s, Mothers, Napolex, Pilot Automotive, Racingcode, Razo, Sparco, Street Image, Tein, The Absorber and turn3.
Optomize will launch at participating Scion dealerships in early May.

As Scion’s second accessory program