Most car companies just sell cars. Scion, on the other hand, a Toyota division that targets Gen-Y autophiles, insists on curating art, distributing remix albums and, starting Thursday, hosting indie film screenings.

The Easy 10 Film Series showcases the short films of 10 budding filmmakers. Content and style ranges from an avant-garde film about Buddhist monks in the Himalayas to a documentary about Brooklyn pigeon-keepers.

RSVP early to get a seat for the show, which is being held at the superswank venue Social Hollywood in Los Angeles.