Toyota goal: Price overhaul in light of global sales slump
#22
BOGOs have been around here in the NorthEast for awhile now.
Just think, by the time the Scion iQ comes out, it could be 5 or 6 grand!
And if you want real proof that Toyota was marking up prices, just look at how much of a differnce between the RS1 & 2. I paid just over 800$ for my RS. The Solar Yellow had less, and was sold for 1500 more! The RSs were so popular that each offered less and charged more then the previous.
Just think, by the time the Scion iQ comes out, it could be 5 or 6 grand!
And if you want real proof that Toyota was marking up prices, just look at how much of a differnce between the RS1 & 2. I paid just over 800$ for my RS. The Solar Yellow had less, and was sold for 1500 more! The RSs were so popular that each offered less and charged more then the previous.
#25
Originally Posted by madmarx
They wont eliminate scion. Insted they will put the toyota name on scion cars and eliminate the overhead of a second company. High quality, low price. family cars, the XB should be their flag ship.
Scion is a perfect example of the shift that this article is talking about. They are built mono-spec (only variations being trans & color), and there are no terribly advanced features to design, assemble, or install. Plus, while I agree that cars in general have gotten too expensive (tho its not all due to car companies, raw materials like steel have been getting more expensive for years), compared to the rest of the industry, they are still great values when u consider the standard features. It sounds like they want to move toward the same idea for Toyota, less complicated features & variation in production should lead to lower costs and also even better reliability.
#26
Originally Posted by ShadyEye16
Originally Posted by madmarx
They wont eliminate scion. Insted they will put the toyota name on scion cars and eliminate the overhead of a second company. High quality, low price. family cars, the XB should be their flag ship.
Scion is a perfect example of the shift that this article is talking about. They are built mono-spec (only variations being trans & color), and there are no terribly advanced features to design, assemble, or install. Plus, while I agree that cars in general have gotten too expensive (tho its not all due to car companies, raw materials like steel have been getting more expensive for years), compared to the rest of the industry, they are still great values when u consider the standard features. It sounds like they want to move toward the same idea for Toyota, less complicated features & variation in production should lead to lower costs and also even better reliability.
To add the cars use the same parts as other Toyota’s so there is no overhead in terms of added part suppliers or even part numbers. The infrastructure is already there for the Toyota side. When you buy a Scion you get financed from Toyota Financial Services, not Scion Financial Services. It is an efficient and smart way of doing things.
#27
Originally Posted by AAG
Originally Posted by HeavyMetalBox
Yeah I was pretty shocked to see the average msrp on a Venza is around $37000.
And I thought the $30k price tag for the Ford Flex was bad...
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