ALVISO, Calif., May 11 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq:
TIVO), the creator and a leader in advertising solutions and television
services for digital video recorders (DVRs), today unveiled the first
advertiser custom application, the Lexus Car Configuration Tool, that will
be integrated into a Showcase on the TiVo(R) service. Adding to TiVo's
advertising product portfolio, the custom application provides advertisers
with increased consumer engagement through unique interactive elements and
an increased response rate over traditional campaigns.
"Delivering the first advertiser custom application on TiVo boxes
allows us to further our lead in the industry in providing interactive and
integrated advertising solutions through the television," said Davina Kent,
Vice President, National Advertising Sales, TiVo. "TiVo is committed to
developing products and partnering with innovative advertisers to deliver
relevant, interactive advertising that enhances the overall entertainment
experience for TiVo subscribers. It is through TiVo's unique technology
that consumers have the ability to spend as much time as they choose to
with an advertisement, while ensuring that they do not miss a second of
their programming."
Through a complete integration with TiVo's advertising products, this
new custom application will now let TiVo subscribers with a
broadband-connected TiVo(R) Series2(TM) DVR customize the new 2007 Lexus ES
350, learn more about Lexus' newest model, experience an ES 350 photo
slideshow, request a dealer contact to schedule a test drive, and locate
the Lexus dealer closest to their home, all from the comfort of their
living room.
"We're thrilled to expand our advertising relationship with TiVo,
making it more convenient than ever for consumers to learn about the new
Lexus ES 350," said Deborah Meyer, Lexus vice president of marketing. "TiVo
gives their subscribers the opportunity to control their media, allowing
them to tune into what they want, when they want and helping them to
discover something new. We believe that TiVo interactive advertising allows
us to reach consumers in an innovative and unique way."