Hey DaveDave how you knwo so much about this??? All I know is it better be good or ima going to subie.

 

First of all, Scion's definitely aren't advertised to 35 year olds. I would say it's the younger end of the market; the 18-26 year olds, and the emphasis on the younger end of that. Like it or not, our cars were priced so that kids straight out of high school could afford them. Still great for us because they're so cheap, but that's why they are what they are.

You're missing the fine detail that I can afford $1500 rims and tires for the car because I didn't have to spend it on the car itself.

And if I don't like the price, I won't buy it. I didn't like the price of the Si or any of the tC's competitors, so I bought the tC. If the tC changes that, then I'm not going to buy one, and I'm pretty sure I won't be alone in that.

 

Dont tell Nebster you only spent $1500 on wheels/tires!!...he will try to DeGrade you.....(sarcasism)

 

all i know is scion wants to keep there stance on keeping there cars below 20 grand i mean would they make the new tc 19999, i dont see them being that cheesy and throwing off there loyal scion brand owners. there plan is to yes produce the scion tc replace. the intial plan is based on the fuse, will it be calle dthat, no but the idea behind it, tht will be the replacement. they want to expland there line up possibly with two new models along with the tc replacement. hako coupe is one of those new models that they are dead serious about.

 

they are going to keep the hype down on the tc replacement and new models until they see how the xD rs series plays out. thats there main concern right now i believe.

 

I spent $250 on wheels, and $40 on Brand New Michelin Pilot Sport PS2's, for all four!

 

While the marketing campaign isn't strictly geared towards 35 year olds, that's the market segment they are aiming for. The (vice) president of Scion even stated so when they launched the xD and when they showed off the Hako.

Also, the tc is NOT a car made to be bought straight out of high school. Not with a price of 18k. A car like the 3-door Yaris, Fit, Aveo, Accent (the list goes on) are likely to be the only cars a recent high school grad will be able to afford. Because each of those is 5k-8k less than the tC. Add to that the insane insurance rates for drivers between 16-26 and the deductibles that they'll have to pay when they wreck the car.

I mean, yeah they could skip getting the car repaired, but how stupid is it to spend money on new wheels and tires, but that looks ghetto as hell when your car has damage to it yet shiny new wheels.

The issue of cost and a price increase on the tC becomes more of a choice that needs to be made from wisdom, instead of desire.

Long ago the Camry was around 11-12k. Fully loaded it was 15k. Now look at it. Its nearly double that price. That didn't slow it's progress to becoming Toyota's best sold sedan, it just meant it was being bought by a different market segment. For some, that cost increase meant they had to buy a car other than the Camry. So be it. Buying a car beyond your means isn't smart. And if a price increase in the tC means you can't afford it, then that's just how life is sometimes.

 

like i said earlier in this thread, my friend went to japan (works for toyota/scion) and sat down with the president of Scion to discuss the next gen tc.

 

I was kinda being sarcastic man. My bad. I just know that your kinda the guy to go to for some things and i was just making a comment on how your always there with the info. I shoulda phrased it different.

 

Which is a nice indication that they're already going astray. The xD, nice though it may be, is just a blatantly rebadged Toyota. Strike one. Aiming for an older market segment? Strike two. Come on now.

I never said the tC specifically, even though my tC had a price of about $16k and I bought mine while I was in college. The xA was what, $12k when it was released? And as I remember, insurance for an xA was pretty good.

Exactly the point I made earlier! The $1500 I don't spend on the car can be spent on repairing the car in an accident!


Right, I agree, but if Scion wants me to buy a new Scion when they keep raising the prices on their line-up... well, they're sorely disappointed. I bought my tC because of the bottom line price and the value for what I got. I like cheap cars which afford me money for other things, either on the car or otherwise. I guess we'll just see how that plays out.

 

Ok....I work for a marketing company that's main client is Toyota/Scion (I have more promotional stuff than you could imagine!)

Anyway: The Market is Gen Y, but older people do buy them as well, go to your dealership, and look at the fake people washing their cars and looking tough.... thats the target market!

 

STNC please share your "stuff". LOL that sounded naughty ROFL.

 

I have everything, every cd sampler, every dealer dvd, stress *****, socks, shirts, pants, socks, backpacks...other stuff i cant reveal yet...

 

CDogbert ,

I guess my main point was that just as the Camry got more expensive and shifted it's market target, so will various models within the Scion brand. Eventually, Scion will release another car, in lieu of the tC's cost/price increase, that will take this price point's place.

Nissan, Honda and Chevy did this when their Sentra, Civic and Cobalt no longer were the 'cheap, great value' car that they were once created as. What did we get? We got the Versa, Fit and Aveo.

Toyota is even now in that phase where the Corolla has become a strikingly beautiful car with loads of features. So, the Yaris was brought on board.

I'm actually kind of glad to see this happening to Scion as well because, to me, it shows a couple things:

1.) Scion is beginning to mature as a company
2.) They are recognizing that tC owners expect more from the car
3.) The tC and it's successors, could be the make or break line of vehicle for the brand.
4.) The xB 'trendy-ness' is wearing off because so many folks have them now. (in Chicago, they are used as CTA vehicles and as Taxi's)

Even if there is a price increase, which likely there will be, I'm willing to accept that.

I also just bought an '08, so I won't be buying another one any time soon!

 

Well, I guess you and I will just differ on that. Whereas you see progress in giving cars more features and making them more expensive, I see straying from original brand message. I'm obviously no sales or marketing genius, though.

Didn't Saturn go through this same problem/cycle? They started out as a brand for the college youth, and eventually their cars grew out of the college youth price range... and nobody bought them. I see more old Saturn's than I do new Saturn's still.

 

all i know i i kno scion wants to take a risk in there next couple of moves i just hope it goes well. its gone so well till now i just hope it continues

 

i coudlnt agree more

 

its supposed to be the Fuse with a 2.7 engine in it
this info is from a guy that just came back from Japan and was talking with corporate i believe
lol probably that same guy davedave knows

 

well then its a fail in my book.

 

I'm curious as to how you could water this down:



I really hope it doesn't look like that. I like the Fuse as a concept, but I'm not so sure as a production model.