Tell us what you think
#1
Tell us what you think
b]For all you Scion lovers, here is a chance for you to answer why you chose a Scion.
I am part of a Marketing class at North Central College in Naperville Illinois doing a consumer behavior project on why consumers purchase Scion automobiles. Please help us understand why.
Scion Survey
Age____
Sex____
Income (approximate)________
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
___ Leather interior
___ Cloth interior
___ Sunroof
___ Stereo system
___ Size
___ GPS monitor
___ Power windows/locks
___ Cruise control
___ Color
___ Manual transmission
___ Automatic transmission
___ Price
___ Safety features
___ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
How did you find out about the ability to customize your own car through Scion?
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
What other vehicles did you consider before purchasing Scion?
Have you bought any other customized products? If so, what were they?
I am part of a Marketing class at North Central College in Naperville Illinois doing a consumer behavior project on why consumers purchase Scion automobiles. Please help us understand why.
Scion Survey
Age____
Sex____
Income (approximate)________
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
___ Leather interior
___ Cloth interior
___ Sunroof
___ Stereo system
___ Size
___ GPS monitor
___ Power windows/locks
___ Cruise control
___ Color
___ Manual transmission
___ Automatic transmission
___ Price
___ Safety features
___ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
How did you find out about the ability to customize your own car through Scion?
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
What other vehicles did you consider before purchasing Scion?
Have you bought any other customized products? If so, what were they?
#2
Example: 25, M, 35000, 3.1.4. I found it out through a friend or through a website or I didnt care that it was customizable.
#3
Examle #2 Please copy, paste and fill out Thank you.
Scion Survey
Age__35__
Sex__M__
Income (approximate)__35,000______
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_2__ Leather interior
__1_ Cloth interior
_4__ Sunroof
__5_ Stereo system
_3__ Size
__2_ GPS monitor
__2_ Power windows/locks
__2_ Cruise control
_4__ Color
__4_ Manual transmission
_3__ Automatic transmission
__5_ Price
__3_ Safety features
__2_ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
No I did not. Through a friend
How did you find out about the ability to customize your own car through Scion?
My friend has one
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
Yes when I got my Tc they told me all about it
What other vehicles did you consider before purchasing Scion?
Celica, Ford etc
Have you bought any other customized products? If so, what were they?
Nikeid things, a Dell computer. Etc
Scion Survey
Age__35__
Sex__M__
Income (approximate)__35,000______
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_2__ Leather interior
__1_ Cloth interior
_4__ Sunroof
__5_ Stereo system
_3__ Size
__2_ GPS monitor
__2_ Power windows/locks
__2_ Cruise control
_4__ Color
__4_ Manual transmission
_3__ Automatic transmission
__5_ Price
__3_ Safety features
__2_ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor?
No I did not. Through a friend
How did you find out about the ability to customize your own car through Scion?
My friend has one
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car?
Yes when I got my Tc they told me all about it
What other vehicles did you consider before purchasing Scion?
Celica, Ford etc
Have you bought any other customized products? If so, what were they?
Nikeid things, a Dell computer. Etc
#4
Re: Tell us what you think
Age__25__
Sex_M_
Income (approximate)__45,000______
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_5__ Leather interior
_5__ Cloth interior
_1__ Sunroof
_3__ Stereo system
_2__ Size
_5_ GPS monitor
_1__ Power windows/locks
_1__ Cruise control
_1__ Color
_3__ Manual transmission
_3__ Automatic transmission
_1__ Price
_1_ Safety features
_3__ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor? Seems like it
How did you find out about the ability to customize your own car through Scion?
Many options they offer
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car? nope
What other vehicles did you consider before purchasing Scion? nothing
Have you bought any other customized products? If so, what were they?
a few...trd intake/exhaust, abs front lip, springs and few others....
Sex_M_
Income (approximate)__45,000______
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_5__ Leather interior
_5__ Cloth interior
_1__ Sunroof
_3__ Stereo system
_2__ Size
_5_ GPS monitor
_1__ Power windows/locks
_1__ Cruise control
_1__ Color
_3__ Manual transmission
_3__ Automatic transmission
_1__ Price
_1_ Safety features
_3__ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor? Seems like it
How did you find out about the ability to customize your own car through Scion?
Many options they offer
Do sales reps make it a sales point? In other words, did they offer it up as a possibility when you were shopping for the car? nope
What other vehicles did you consider before purchasing Scion? nothing
Have you bought any other customized products? If so, what were they?
a few...trd intake/exhaust, abs front lip, springs and few others....
#5
Scion Survey
Age__21
Sex___M
Income (approximate)__25K______
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_1_ Leather interior
_5_ Cloth interior
_3__ Sunroof
_2__ Stereo system
_2__ Size
_5__ GPS monitor
_1__ Power windows/locks
_5__ Cruise control
_1__ Color
_1__ Manual transmission
_5__ Automatic transmission
__<25K_ Price
_1__ Safety features
__1_ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor? yes
How did you find out about the ability to customize your own car through Scion? commercials
Do sales reps make it a sales point? Yes In other words, did they offer it up as a possibility when you were shopping for the car? They tried, i wanted bone stock no options
What other vehicles did you consider before purchasing Scion? Audi, VW, Mitsubishi, Subaru
Have you bought any other customized products? yes If so, what were they? megan exhaust, Valentine 1 radar detector
Age__21
Sex___M
Income (approximate)__25K______
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
_1_ Leather interior
_5_ Cloth interior
_3__ Sunroof
_2__ Stereo system
_2__ Size
_5__ GPS monitor
_1__ Power windows/locks
_5__ Cruise control
_1__ Color
_1__ Manual transmission
_5__ Automatic transmission
__<25K_ Price
_1__ Safety features
__1_ Security system
Have you found that Scions are more customizable than other car brands directly off the showroom floor? yes
How did you find out about the ability to customize your own car through Scion? commercials
Do sales reps make it a sales point? Yes In other words, did they offer it up as a possibility when you were shopping for the car? They tried, i wanted bone stock no options
What other vehicles did you consider before purchasing Scion? Audi, VW, Mitsubishi, Subaru
Have you bought any other customized products? yes If so, what were they? megan exhaust, Valentine 1 radar detector
#6
Age____ 22
Sex____ Female
Income (approximate)________ 41k
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
4___ Leather interior
4___ Cloth interior
1___ Sunroof
1___ Stereo system
2___ Size
3___ GPS monitor
1___ Power windows/locks
2___ Cruise control
1___ Color
5___ Manual transmission
1___ Automatic transmission
3___ Price
1___ Safety features
5___ Security system
I knew I wanted the Scion tC. No other rivals.
Mods: SRS side curtain airbags, TRD rear sway bar, antenna, door sills, floor mats, OBX shift ****, tint, Carbon Fiber OEM lip spoiler, bpillars, Carbon Fiber dash kit, Carbon Fiber eyelids, Carbon Fiber mirrors, Carbon Fiber armrest
Sex____ Female
Income (approximate)________ 41k
Please rate each of the following features on a scale from 1-5 to you when buying a vehicle. (1=most important and 5=least important)
4___ Leather interior
4___ Cloth interior
1___ Sunroof
1___ Stereo system
2___ Size
3___ GPS monitor
1___ Power windows/locks
2___ Cruise control
1___ Color
5___ Manual transmission
1___ Automatic transmission
3___ Price
1___ Safety features
5___ Security system
I knew I wanted the Scion tC. No other rivals.
Mods: SRS side curtain airbags, TRD rear sway bar, antenna, door sills, floor mats, OBX shift ****, tint, Carbon Fiber OEM lip spoiler, bpillars, Carbon Fiber dash kit, Carbon Fiber eyelids, Carbon Fiber mirrors, Carbon Fiber armrest