Hi there,

I'm producing a talk show on late-night ABC and we are looking to feature SCION as part of the show as an advertiser/sponsor. We pitched them a pretty outside the box buzzmarketing type of idea --- and since the talk show is hosted by a 21-year-old, we figured the GEN Y feel of SCION would align exactly with what the 21-year-old is doing.

The show is edgy, irreverent and seeks to take the traditional late night formula and turn it on its head --- not dissimilar to the way SCION has done so with the car industry.

So I'm looking for thoughts - thoughts from SCION users... thoughts of why SCION stands out, what makes it different, or perhaps even what kind of TV/internet and multi-media campaign you would build around the SCION brand, having used and owned one...

Any help would be appreciated... My email is jen@edgewithjake.com if you'd prefer to respond via email.

Thanks!