Hi there,

I'm producing a talk show on late-night ABC and we are looking to feature SCION as part of the show as an advertiser/sponsor. We pitched them a pretty outside the box buzzmarketing type of idea --- and since the talk show is hosted by a 21-year-old, we figured the GEN Y feel of SCION would align exactly with what the 21-year-old is doing.

The show is edgy, irreverent and seeks to take the traditional late night formula and turn it on its head --- not dissimilar to the way SCION has done so with the car industry.

So I'm looking for thoughts - thoughts from SCION users... thoughts of why SCION stands out, what makes it different, or perhaps even what kind of TV/internet and multi-media campaign you would build around the SCION brand, having used and owned one...

Any help would be appreciated... My email is jen@edgewithjake.com if you'd prefer to respond via email.

Thanks!

 

all in the box !

 

The reason why scion is so unique is that you can get Unique Quality Toyota cars at an extremely low price.

 

scion is unique cause it spends a ton of money sponsoring what's "in" for gen y and it's "underground"...

and instead of converting those skaters and fixie riding ppl to buying a scion....they end up with a totally different demographic of ppl buying their cars.

scions ...edgy...gen y... "street" influential? hardly

but props for them trying and holding great art events and promoting different art forms

 

I don't think scion needs to advertise their cars. Some guy at work, he was probably about 40, said his boss suggested that he buy a scion. So, the name is out there. People know about it. If this 40 yr old guy knows what scion is and how to pronounce the name and all. I was surprised, most people still don't know about them. Just to show the age of the group that buys them, 20-50 age group. That's all they need (scion). Just some dedicated loyalists to the brand. Like me.

 

I don't think scion should be on tv either. Wouldn't want to associate them with whatever is said or done on the show either. Like "that's that car on that guys show!". I don't see it happening. I don't like the idea. I like the way their advertising is now, "undercover". It works.

 

yeah i agree with superboxcarxb.. the advertising is good the way it is now. i dont really want it to take off and become like ford, where theres a mustang on every corner of every parking lot in town. An occasional tv or magazine add and we are good to go.

 

And me. My next vehicle, next year will be a scion, and we will keep the xA in the family. Scion is great because you get the toyota brand name behind it, the toyota build/quality, a completely unique look, at a completely unbelievable price. Actually, if you ask me, these cars are built better than toyota builds their own. I owned a Matrix before my xA, which is about $5k more w/ less options, and the build quality of the scion is 10x better.

 

scion is what keeps me above ground cause i aint dead yet!!!

 

A comercial in which shows an evolution of the Toyota line - 70's (say a Celica) , into 80's( say a Supra), into 1990's which would include the Lexus line(say a MR2/Supra turbo + Lexus LS 400, SC400 ... TRD making its presence) ... then into 2000+ (Tundra/Tacoma evolution , Lexus GS, IS line ) ....... picking up the rear at the end of the commercial(probably only lasting 30 sec.) would be a flash of Scion(the big 3) ... so each era only has 10 seconds to do its thing . If its put togther right.. it would be stunning. Toyota's got to top that "Honda- Evironmentology" - BS add campain going around - where is that Civic that runs off of Hydrogen cell ??- 5-10 years off ??

Its actually an evolution of a auto manufacture that should be captured- and would probably get way more AWWWWss by viewers , and to see a 3-tiered auto manufacture stratification that really captures all consumer pricing levels, in a 30 year evolution happen in a 30 second commercial would be dope!

 

sorry... double post

 

Might I suggest an offical show project car. I know where to get one that is just about stock to start...wink,wink nudge,nudge think beyond the Box!

 

i concur with omega, i too want stuff for my car.