Your thoughts on my rear window ad UPDATED I got it put on!
Um, kinda tacky. Don't go for the obvious (picture of the Earth). I've always been a fan of simple and neat advertising. I'll go take a picture of the vinyl I have on my back windo advertising my own company to give you an idea....be right back...
Well, I shouldn't have called it "advertising", as much as branding. In my line of work, I actually don't want too much business, but more of a branded appeal. I pick and choose my clients carefully, and actually turn down quite a bit of business from cients that don't fit our image. It's kind of elitist, I know. But in my line of work, it's more profitable to be exclusive and/or ****.
Try fatter non generic fonts and make earth pic way bigger and tuck it in the corner of the glass, may be you dont have to have the complete circle, make it partially eclipsed by the rear hatch. Also having a pic of the earth and a word "local" is kind of ... i dont know, you know what i mean?
I like clean advertising too. You make the assumption that people are actually going to read all of that info but you only have their attention for a GLANCE at best, what is MOST important to say? The globe isn't too cool IMPO, do you guys have a logo? Logos and branding are big in business. At the very least, I would find a good looking font and stick with it on your letterhead, on your website, window ad etc, If you use a generic font, I would italicize the website name.
After comments from people here and other places I came up with my final thoughts. My broker has approved this one. I thank you all for the help. Also, the globe is just a clip art I have. For the sign it will be a nice photo of Earth with the US showing.
It costs more but it definitely gets attention at night, but you might think about making the letters reflective. It doesn't have to be everything, just something to get some night owls attention. Other than that, what you have looks real good.









