New xB Billboard Ad
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Scion Evolution
Joined: Jan 2004
Posts: 5,736
From: In the Hot Tub
I rarely ever drive into SF but we had some weekend work going on. As I'm leaving the City, stuck in rain and traffic trying to get to the bridge, I looked over and saw a familiar outline on a billboard. I had to scramble to get my camera and change the settings and I even stopped traffic for a moment to make sure I got a clear shot. This is definitely my favorite ad so far:
The new ad campaign uses a few things for the xB. One is I (heart) xB ala I Love NY and an imagine of a bulldog with the word inspiration.
I've emailed the folks here at Scion Life to see where I could post them as they are available to the ad industry for download.
Anyway, couldn't be more true "SO WRONG FOR SO MANY"
I've emailed the folks here at Scion Life to see where I could post them as they are available to the ad industry for download.
Anyway, couldn't be more true "SO WRONG FOR SO MANY"
Creatively, Attik does deriative work (kind of lifting from existing or old campaigns for other cars), like the bulldog ad, it's been done (honda).
So little is spent on this account it is no wonder why.
So little is spent on this account it is no wonder why.
I enjoyed that particular billboard, because it fits the xB quite well.
Not all of Toyota's marketing for Scion has been received as well...
http://www.theautochannel.com/news/2...30/017546.html
(Yeah, I know the article is from all the way back in January, but that doesn't male it ancient history - yet...
Luckily, they are putting out some very nice product under the Scion marque.
Not all of Toyota's marketing for Scion has been received as well...
http://www.theautochannel.com/news/2...30/017546.html
(Yeah, I know the article is from all the way back in January, but that doesn't male it ancient history - yet...
Luckily, they are putting out some very nice product under the Scion marque.
We have that same exact ad over here in the western suburbs on I-294, heading south towards I-55. I 've been wanting to take a photo of that ad for some time now. Definitely one of the best ads so far...
Originally Posted by mikee1680
I love it! Why don't we have that here in L.A.?
JSYK, there's another thread going on this in Off Topic:
https://www.scionlife.com/forums/viewtopic.php?t=97980
https://www.scionlife.com/forums/viewtopic.php?t=97980




