Scion to discontinue the xB...
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Scion to discontinue the xB...
Bummer...
Toyota plans to discontinue its iconic Scion xB box car -- and also its ill-remembered and less funky than homely sibling, the xD -- according to Ward's Auto.
Scion VP Jack Hollis told Ward's that the brand doesn't "have plans for a direct xB or xD replacement."
No one took much notice of the report, however, because that was supposed to be the way Scion, which made its debut in 2003, was supposed to work. To keep things fresh, part of Scion's mission statement was a "one and done" marketing approach, Hollis said. That meant Scion models were to stick around for only one generation and be replaced by new quirky, original designs, though xB box -- which inspire such outlandish customs as the one below -- and tC coupe proved too popular to abandon; both are in a second generation.
But now, Automotive News reports that a Toyota conducted a study of Scion and found that its core buyers, Gen Y Millennials, are now well past the age in which they like weird-looking cars.
As a result, there will be fewer xBs or iQs (just out) in Scion's future and more FR-S's. That is, fewer strange cars and more traditional ones. To put it succinctly, fewer Scions and more Toyotas. Without strongly differentiated products, we're not quite sure why Scion even exists.
In any case, now is probably an appropriate time for Scion to abandon the xB and xD hatchback models. Sales of the once-popular xB -- which started a trend in "boxy cars" that has spawned rivals that include the Nissan Cube and Kia Soul -- have fallen from a high of about 61,000 in 2006 to about 17,000 in 2011 while the Soul sold more than 100,000.
http://content.usatoday.com/communit...so-homely-xd/1
Toyota plans to discontinue its iconic Scion xB box car -- and also its ill-remembered and less funky than homely sibling, the xD -- according to Ward's Auto.
Scion VP Jack Hollis told Ward's that the brand doesn't "have plans for a direct xB or xD replacement."
No one took much notice of the report, however, because that was supposed to be the way Scion, which made its debut in 2003, was supposed to work. To keep things fresh, part of Scion's mission statement was a "one and done" marketing approach, Hollis said. That meant Scion models were to stick around for only one generation and be replaced by new quirky, original designs, though xB box -- which inspire such outlandish customs as the one below -- and tC coupe proved too popular to abandon; both are in a second generation.
But now, Automotive News reports that a Toyota conducted a study of Scion and found that its core buyers, Gen Y Millennials, are now well past the age in which they like weird-looking cars.
As a result, there will be fewer xBs or iQs (just out) in Scion's future and more FR-S's. That is, fewer strange cars and more traditional ones. To put it succinctly, fewer Scions and more Toyotas. Without strongly differentiated products, we're not quite sure why Scion even exists.
In any case, now is probably an appropriate time for Scion to abandon the xB and xD hatchback models. Sales of the once-popular xB -- which started a trend in "boxy cars" that has spawned rivals that include the Nissan Cube and Kia Soul -- have fallen from a high of about 61,000 in 2006 to about 17,000 in 2011 while the Soul sold more than 100,000.
http://content.usatoday.com/communit...so-homely-xd/1
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