BlingSlade

Toyota Gives Scion Brand the Axe

I can't say I'm surprised. I did have high hopes for the iM and iA but I haven't seen one on the street since they came out last year.

Alas, the possibilities were endless..

RIP Scion.

midtowndesi

Ugh, that sucks. It's sad to see something that was so promising years ago be abandoned now. We all speculate at what the reasons could be, why certain cars had or didn't have certain features, but I wonder what the internal decisions were that ultimately lead to Scion's demise.

RIP Scion. It was a fun few years.

woodyshd

Damn I just bought one!!! 2010 though, already lost its value

HATEnFATE

sooo....does the iM now become the Auris and the FRS the Toyota GT?

Greg S

iTrader: (1)

I suspect that the iM will take the Corolla name plate, that's how it's badged in Australia, as Americans are very used to that name and it has a good reputation.

Crimsonxbox

Toyota Matrix !

Crimsonxbox

From what I read, Toyota is saying that young people are no longer averse to buying Toyota branded vehicles, so Scion is not needed. The IM and IA are so conventional there really is no longer a reason for the brand to exist, except for the no haggle pricing. Of course, while there may not be official haggling over the price of the vehicle itself, there is definitely old fashioned negotiation over the amount you get for a trade-in.

It looks like Toyota is relying on Mazda to produce their subcompacts since they are selling the IA as a Yaris in Canada. Toyota is partnering with Mazda, and they took control of Daihatsu. Lots of change coming.

JDMSUV

Hopefully the value goes up on my xB.

AAG

iTrader: (1)

All they're doing is a badge swap, their current lineup will still be around (minus the tC). But I agree Scion should've been killed off 5 years ago. They never did anything with the brand to attract young buyers.

You can't stick a 137 hp corolla engine in a 3000 lb Scion iM and think it's going to sell well.

BlingSlade

I think Scion knew how to introduce their new brand back in early/mid 2000's. They were selling zillions of the 1st gen xB but weren't making any money from them. Once they had that initial foothold is where they faltered and the 2008 financial crisis finished the job.

Now that people are buying new cars again there's simply better options.

Crimsonxbox

What Will Happen To The Value Of My Scion?

Gti5notrkt

Kinda sad to see the brand go.