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Scion Hopes Nissan Cube will Spur Youth Interest

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Old Mar 20, 2008 | 02:55 PM
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Default Scion Hopes Nissan Cube will Spur Youth Interest

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Scion ended the first media day at the 2008 New York Auto by unveiling their stunning Hako Coupe Concept. The low slung coupe’s silhouette nods to the brands original boxy Xb that has since been smoothed out. The Hako has tons of techno-gadgetry built in including small round exterior cameras that allow the passenger to take travel photos from inside the vehicle and email them to friends or post them online. The idea is to allow owners to create their own digital travel log.

Throughout the day, we noticed several manufacturers showing small sized vehicles with square or cubed profiles. Nissan brought a plug-in electric version of it’s popular Cube. The vehicle sells well in Japan and will go on sale here in the US in 2009 with a traditional gasoline based power-plant. The plug-in is a concept, for now. Toyota hopes that the Cube will generate youth interest and looks to market the vehicle in a similar way to how Toyota approached Scion. The company plans lots of customization opportunities for the vehicle and a low price-point.
Old Mar 20, 2008 | 07:02 PM
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Default Re: Scion hopes the Nissan Cube will help spur youth interes

that is obviously a mistake...

it should read
Nissan hopes that the Cube will generate youth interest and looks to market the vehicle in a similar way to how Toyota approached Scion.
Old Mar 20, 2008 | 09:42 PM
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I like the Cube but I'm not hot on the asymmetrical design in the C area.
Old Mar 20, 2008 | 09:57 PM
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i hate this auto
Old Mar 20, 2008 | 10:12 PM
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Originally Posted by hotbox05
i hate this auto
Old Mar 21, 2008 | 01:02 AM
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Hmmm, the Cube eh!...
I'll have to find out more info at work!
Old Mar 21, 2008 | 02:26 AM
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I used to be a Nissan guy until my 510 started to die a slow death. I would have tried to buy a Cube in 2006, but Nissan has never sold them here. According to Wikipedia, the first generation Cube looked like this and was produced from 1998 to 2002:


The bB was sold from 2001 to 2005, and we all know what it looks like...

The second generation Cube started selling in 2002, which looks like this:


It would seem that the Cube, in name only, was out before the bB, but the second generation appears to have been influenced by the bB, if not just a plain rip off. There are other similar cars in Asia, so I suppose it could be a coincidence... but it seems unlikely.

The Cube at the auto show is still a JDM car... right hand drive, C-pillar on the right side. To effectively sell the Cube here, they'd have to reverse the design. I can't imagine why Nissan has decided not to bother making this seemingly simple design change in order to sell Cubes in the US. Looking at their lineup, it seems that they think that Americans aren't interested in inexpensive wagons... so how is Scion selling the **** out the xB? The inexpensive and fuel efficient Datsuns are what got Nissan a foothold on the US market, and Nissan has become complacent turned it's back on it's original success. More power to Toyota!
Old Mar 21, 2008 | 04:36 AM
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The reviews on the Cube that I've read were pretty bad. On MSN, one of the 'good points' was that you get to experience the 'thrill' of driving pedal to the metal because it's so slow and stinks on the highway. I like uniquness and all, but no thanks. If they release the Nizzan Trapezoid, I might change my mind.
Old Mar 21, 2008 | 07:03 AM
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wow the first gen cube is soooo ugly! but then most cars were in 1998. lol
Old Mar 21, 2008 | 12:47 PM
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Originally Posted by 13edge
one of the 'good points' was that you get to experience the 'thrill' of driving pedal to the metal because it's so slow and stinks on the highway.
have you driven a xB1?
Old Mar 21, 2008 | 03:54 PM
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The way I understood it, the "re-designed" 2009 Cube would hit the states. So anything you've heard about the JDM Cube is pointless.

If they hook up the bodystyle, keep it boxy and drop a 1.8 Versa motor in there, you'll be looking at the xB2 gen 1 owners always dreamed of.

-THE DON
Old Mar 21, 2008 | 05:37 PM
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Originally Posted by darthclutch

The bB was sold from 2001 to 2005, and we all know what it looks like...
ACTUALLY


it sold as a 2000 model as early as 1999.
Old Mar 21, 2008 | 05:49 PM
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Originally Posted by YourNameHere
Originally Posted by 13edge
one of the 'good points' was that you get to experience the 'thrill' of driving pedal to the metal because it's so slow and stinks on the highway.
have you driven a xB1?
but the Cube is SLOWER than the 1st gen xB. But think of this a NISMO Cube3 mmmm. But I'd actually rather a TRD Sports M bB.
Old Mar 21, 2008 | 06:22 PM
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Default Re: Scion hopes the Nissan Cube will help spur youth interes

Originally Posted by avus
that is obviously a mistake...

it should read
Nissan hopes that the Cube will generate youth interest and looks to market the vehicle in a similar way to how Toyota approached Scion.

Not really. Car companies compete yes. But in order to compete, companies need another car to compare it to. Toyota hopes the Cube will generate more interest because right now there is only one car that is branded as a "box".

I do agree with you though. It should be the other way around. But let's not forget, it's just good business.
Old Mar 21, 2008 | 08:25 PM
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I'm with Avus; this doesn't make much sense. I don't see the viewpiont of "Hey, here's a company releasing a car that's vaguely like something we no longer sell; this can only be good for us."

Based on the specs the diminuitive Cube and the current-model xB are no more comparable than...uh...the current-model xB and the original.

I don't really think the Honda Element team threw a party when Toyota brought out the really-not-at-all-similar xB1, so I don't know why Scion would be doing it now.
Old Mar 21, 2008 | 10:20 PM
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#1 I believe toyota sees it as xb1 = xb2 in market aim
#2 the bB in japan is NOT that hot ether 1.3l and auto ONLY
so if the current CUBE did come it would be fitted with a 1.8 from the Versa or something similar + bigger tyres and the driving reviews WOULD improve
Old Mar 21, 2008 | 11:31 PM
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Originally Posted by THE_DON
The way I understood it, the "re-designed" 2009 Cube would hit the states. So anything you've heard about the JDM Cube is pointless.

If they hook up the bodystyle, keep it boxy and drop a 1.8 Versa motor in there, you'll be looking at the xB2 gen 1 owners always dreamed of.

-THE DON
I would be VERY interested in purchasing one of these!!!
Old Mar 24, 2008 | 04:35 AM
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Default Re: Scion hopes the Nissan Cube will help spur youth interes

Originally Posted by Air2TheThrown
Not really. Car companies compete yes. But in order to compete, companies need another car to compare it to. Toyota hopes the Cube will generate more interest because right now there is only one car that is branded as a "box".

I do agree with you though. It should be the other way around. But let's not forget, it's just good business.
Take a look at the sentence construction again--
The subject of the sentence has to be Nissan, not Toyota.
If Toyota was the main subject of the sentence, it would then mean that Toyota themselves will market the Cube in the same way they market Scion.
No automaker is going to spend their own advertising dollars to sell someone else's product.

The editor just failed to proofread the article before printing
again, it should read:

Nissan hopes that the Cube will generate youth interest and looks to market the vehicle in a similar way to how Toyota approached Scion.
Old Mar 24, 2008 | 05:07 AM
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oh man, i just saw the top gear review of this car, it is hilarious. but no, i would never buy one.
Old Mar 24, 2008 | 05:56 PM
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I personally kind of like this car. It looks a bit like the 1st gen xB with its boxiness. I can already picture it with a sweet body kit, slammed on the ground on some sick 17's. I doubt it can handle bigger wheels than that without looking retarded.



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