Subcompact Culture

According to May sales figures, Scion sales are down 59.5% from this time last year.

Results look like this.

% change May 08 vs May 09 sales
xB: -57.0%
xD: -74.5%
tC: -63.5%

% change year to date sales
xB: -53.6%
xD: -63.0%
tC: -62.0%

The good news is that sales were up 20.6% from last month (4/09). The bad news is sales are down 38.4% from this time last May.

Full rundown:
http://pressroom.toyota.com/pr/tms/t...les-93505.aspx

Full rundown of subcompact vehicles:
http://www.subcompactculture.com/200...act-sales.html

ack154

iTrader: (7)

Up from last month is the important part here... in that it could be starting to improve.

My g/f was one of those xDs.

Subcompact Culture

I really like the xD. I just wonder if Scion's "pure pricing" is hurting them during this time of steep automotive discounts.

ack154

iTrader: (7)

Well my guess is Scion is OK with where sales are at. If they weren't they'd be throwing all sorts of incentives on the hood like every other dealer.

They never really were any sort of high volume seller, so no need to keep up with the big dogs.