Scion Wants to Go Premium, Which Is Stupid

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12-06-2014, 12:13 AM

JonathonK

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Join Date: Jul 2014

Posts: 42

Scion Wants to Go Premium, Which Is Stupid

Scion's market shares have diminished lately, which is making executives nervous. To fix this, they want to go premium with the brand, which is dumb.

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