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Scion Wants to Go Premium, Which Is Stupid

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Scion Wants to Go Premium, Which Is Stupid

Old 12-06-2014, 12:13 AM
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Default Scion Wants to Go Premium, Which Is Stupid



Scion's market shares have diminished lately, which is making executives nervous. To fix this, they want to go premium with the brand, which is dumb.

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