I just came across this article:

http://www.nytimes.com/2008/03/24/bu...=1&oref=slogin

I thought maybe some people would want to make some crests.

My first impression reading the article was that Scion was going to allow for customers to create the actual logos on the car, which would be a little bit sweeter... however the cost for that for toyota probably wouldn't be sweet.