AlexWilson

TOYOTA NAMED OFFICIAL VEHICLE MANUFACTURER
FOR 2007 SEMA SHOW

TORRANCE, Calif., April 17, 2007 - - Toyota Motor Sales (TMS), U.S.A., Inc.,
announced today that Toyota will be the official “Vehicle Manufacturer of the Show” for
the 2007 Specialty Equipment Market Association (SEMA) trade show in Las Vegas
from October 30 to November 2.
“We are thrilled to be the official Vehicle Manufacturer of the 2007 SEMA Show,”
said Jim Farley, Toyota Division group vice president of marketing. “The SEMA Show
has grown in leaps and bounds each year and has been instrumental to the growth of
the aftermarket business and the ever-expanding partnerships between automakers and
aftermarket suppliers. SEMA is very important to Toyota, and has become one of the
key annual automotive events for us. In fact, in addition to being the official vehicle
manufacturer, we are planning to stage a world premiere at this year’s show.”
The SEMA Show has been a significant showcase for Toyota and Scion project
vehicles and important all-new product debuts. Last year, the all-new 2007 Toyota
Tundra full-size pickup truck captured one of SEMA’s prestigious design awards by
being named the “most accessory friendly truck of the 2006 SEMA Show.” SEMA has
also been instrumental in helping Toyota demonstrate the vast accessory capabilities of
vehicles such as the FJ Cruiser sport utility vehicle, the entire Scion model lineup, and
many other products in the Toyota lineup.
Toyota’s participation at SEMA continues to grow. This year, in addition to being
the Vehicle Manufacturer of the 2007 SEMA Show, Toyota will expand its activity even
further with official participation from its Lexus luxury division.