To: All Scion Dealers July 14, 2004

Subject: 2005 Scion xA Release Series 1.0 Pricing Announcement

Toyota Motor Sales, USA is pleased to announce pricing for the Scion xA

Release Series 1.0. Pricing will be made available to the public on July 20th.

xA Release Series 1.0

The xA Release Series 1.0 is the second in a series of limited edition vehicles for

Scion and will offer several unique interior and exterior enhancements. This

distinctive package will attract image conscious buyers to xA while providing

continued support for xA sales momentum.

All xA Release Series 1.0 vehicles have a bright new body color, Super Red, plus

a sports grille and color keyed rear spoiler. A power tilt and slide moonroof, plus

vehicle stability control with traction control also enhance the xA Release Series’

sporty styling and “fun to drive” image.

Interior enhancements are designed to complement the Super Red exterior color.

The xA will be further distinguished with a subtle, black seat fabric with red

highlights, along with red lighting in the center storage compartment. Finally,

individually numbered xA Release Series badging will be applied to the interior of

each Release Series car.

Only 1,550 units of the xA Release Series 1.0 will be available, and will begin

arriving at Scion dealerships in late August. The xA Release Series 1.0 package

will carry an MSRP of $1,395.

Pricing Summary Documents

The following updated documents will be posted in the “Secure Area” for Dealer

Principals on Dealer Daily:

• ’05-0 Scion xA Price Guides

Please contact your Regional Office if you have any questions.

:shock:

nice info!

YEAH! they thought the pricing would be released on the 20th, 3 days early baby! :lol:

Very nice. Looking forward to seeing this thing.

Steve