Hey whats up everyone, well the other day i was watching the speed channel and i saw a commerciial for these spark plugs called E3...They look pretty innovative, but never heard of them...Im not really looking into using them, just want to get some background on these.... here is the link to their webiste...

http://www.e3sparkplugs.com/


anyone have any more info besides what the company website says? any opinions, anyone chime in.....