History:

VIP cars stated approximately thirteen or fourteen years ago in Japan. However, they were not known as VIP cars. Originally, VIP cars came from a team named Black Cockroach in Wakayama Prefecture. That team's cars were published in the national car magazine for the first time in Japan. The Black Cockroach had black Cima, Cedric, Celsior and Crown, which were very unique and exemplified the owner's personalities. Many have VIP cars tied to the Japanese mafia, better known as the Yakuza, to the beginnings of the VIP scene in Japan. Afterwards, a team named VIP Company evolved that belonged to Mr. Taketomi, the eventual owner of Junction Produce, a leader in VIP styling in Japan. It was popular in Osaka Sooner and later, Sendai city in Miyagi prefecture. The popularity of VIP cars spread to Sendai city and Young Auto magazine, which brought Chibaragi, a name of remodeling cars, to the public.

Before naming VIP Car, those cars including racing, motorcycle gang and remodeled racing cars were called a Haiso car (high society salon cars), a Kowamote car (coercive atmosphere car) and an Oshidashi car (push car). The Young Auto established a corner of the customizing scene by restyling luxury cars. They coined named VIP CLUB when the owners displayed their remodeled luxury cars. These cars would become what we know as VIP.

The VIP scene eventually lead to the establishment of VIP Car Magazine., a company and magazine that was started by a publisher from Young Auto Magazine. VIP Car Magazine showed remodeling luxury cars called a VIP Car. The VIP Car magazine has been distributed for ten years, mainly in Japan. In Osaka, there a VIP company team, which dressed up VIP cars and started by Mr. Taketormi, was a pioneer who drove the popularity of VIP cars approximately fourteen years ago.

Traditional Definition:

VIP car is very simple. Usually pronounced V-I-P (vee-eye-pee) and meaning Very Important Person, the true pronunciation is VIP, or bippu, where it's pronounced like a word.

Cars that fit into the VIP category are predominantly rear wheel drive Japanese luxury platforms such as the Celsior, CIMA, Cedric/Gloria, and Crown, just to name a few. These cars are usually the more expensive models and are usually purchased by the more affluent car owners. It's not a VIP Car unless it starts with one of these cars. Many VIP purists will not consider any other platforms as VIP, even though other cars can take the styling cues from the larger VIP sedans. This is commonly known as VIP Styling.

VIP Characteristics:

VIP cars can loosely be translated to “Low and Wide”. Many have argued that VIP cars can include European and even American cars. These can be considered VIP Style as long as they follow in the VIP guidelines, but they will never be VIP Platforms. Some general characteristics of VIP Style are:

Large/wide wheels (many times with big lips and low offsets) that are flush to the fender
Stretched tires in order to tuck the wheels under the fenders
Low stance via adjustable suspension or air ride
Substantial body kits to achieve the “Wide” look
Custom body work to accentuate the “Wide” look
Custom video and audio components and installations
Wood grain interiors with additional trays and extensions on the dash
Custom seats and mats
Additional and upgraded internal and external lighting
Louder exhausts with larger tips
Engine/performance work (though not as popular)
VIP Culture:

When VIP car enthusiasts in Japan build their car, they immerse themselves in the culture of VIP Car. Accessories like Noburi Flags, clothing, lighters, teddy bears, fans, and every accessory that a company makes are purchased and proudly displayed. Many automotive events and gatherings in Japan are steeped in the tradition of the VIP culture. Simple gatherings of enthusiasts can turn into major events. As usual in the Japanese culture, the cars are the stars, but socializing and even food are main attractions. VIP Car has a sense of pride within the Japanese community on its luxury vehicles.



VIP Styling

VIP styling is taking the aspects that was started in Japan with the VIP Cars and merging them onto cars that aren't really considered VIP car platforms. Some platforms that are gaining popularity are the K-cars (Vitz, Scion, and other econo-box cars), vans (Odyssey and Previas) and many other vehicles (G35, IS300, 300Zs) that have been heavily influenced by the VIP Style. That also has trickled into our US market with the larger cars like the Chrysler 300C and Dodge Magnum.. European cars can also be influenced by the VIP cars, and have been gaining popularity in the US.

US Market for VIP:

Where does this all fit into the US market? With companies who's operations are based here are now trying to define the VIP market as Bentleys, Benz's, and other high end Euro cars, it basically leaves out the cars where it all began, the Lexus GS and LS, and the Infiniti M and Q series. Yes, the US automobile market may not have the choice of Japanese luxury cars found in Japan but we make due with what we are provided. However the view of VIP Car or VIP Style Cars is being EXTREMELY skewed in the US and leaves the hardcore VIP Car enthusiast with a sour taste in its mouth. VIP Car starts with the platform first. 350Zs, G35s, Scions, Accords, and other cars are defining the VIP Style Car… VIP Style Cars was mainly a term devised to help define the difference from a VIP Car platform and a car accessorized with VIP styling. This website has room for everyone. I created this site for the reason to give these people a home to learn and educate each other. Whether you own a VIP Car or own a VIP Style Car… Yes, we will have to define our own definition of VIP Style Cars but we can't stray too far from the foundation of it all. There will be those of us who will stick to our VIP Car platforms and those who will decide that their Scion fits the platform as well. Both sides are correct in that matter. What is wrong is to decide that our VIP Car platforms are not acceptable platforms of VIP here in the US.

Standing in the middle of a convention hall outside of Philadelphia, Takahiro Taketomi looks a bit like Bogey. His eyes are stern and focused and ringed by the charcoal hue of lost sleep. His short black hair is neat and smoothed and shines. He doesn’t smile. In fact, he speaks with a grimace and like he is always about to light a cigarette.

Taketomi is one of the self-proclaimed founders of VIP style, the next great Japanese micro-trend to surface in America. “Bippu style,” as it is colorfully known in Japan, starts with a high-power luxury sedan. The car is slammed on ultra-thin tires and trimmed with boxy body kits. At first glance, a VIP style car might look like any tuner sedan on its way to Hot Import Nights, but there are specific details that set it apart.

A VIP style car might have a billet grille or metallic trim lines or polished wood inside. Window curtains are big. So are aftermarket emblems and hood ornaments. The look is a bit like Scarface Goes to Japan. And legend has it VIP style has roots in the yakuza (organized crime in Japan). True or not, Taketomi makes a strong case on its behalf.

Through a translator, Taketomi tells us he built his first VIP style car, a Nissan Cedric, in 1993. Three years later he founded Junction Produce, which specializes in products for VIP style cars. Today it is one of the best-known marques in VIP tuning and has its brand on everything from body kits to wheels to cuff links and bracelets. Junction Produce is also the first company of its kind to make a big push into the United States.

According to Taketomi, true VIP style tuning is limited to only 10 Nissan and Toyota models: Nissan President, Cima, Gloria, Cedric and Fuga; Toyota Celsior, Century, Aristo, Crown and Majesta. That’s it. Since most of those models come with powerful turbocharged engines in Japan, VIP style cars are rarely tuned for performance. More important is that they’re slammed as low as they can go on the widest wheels possible. Most of the other tuning parts somehow assist in this goal.

VIP stylers use air suspensions to raise their cars to install the wheels and tires and then lower the car on top. Tires are stretched beyond their limits to fit on oversized wheels. Extreme offsets are used so the wheel lips kiss the fenders. And it’s not unusual to see 245/30R tires on 19x10.5-inch wheels—the tuning equivalent of Fat Albert wearing the shorts of his enunciation-challenged friend Mushmouth.

Kelvin Tohar of Falken Tires, which is helping to spread the word in America, says, “It’s not the safest thing to do and Falken doesn’t recommend you do it for daily driving, but it’s the style.” Falken has partnered with Junction Produce to hawk its line of FR452 tires. In exchange Falken promotes Junction Produce at tuner shows and SEMA events, like the International Auto Salon, where we met Taketomi.

Tohar, who has his own VIP style Lexus GS 300 that he calls by its Japanese moniker Aristo, tells me elegance is the underlying statement. “At car shows, most [owners] won’t raise their hoods because it disrupts the flow of the car,” he says. “Even the Junction Produce exhaust is more of an aesthetic.”

Elegance is the word that’s repeated like a mantra by VIP style owners and companies. But it’s a strange sort of elegance. VIP style companies like Junction Produce, Wald and Auto Couture have logos that look vaguely Oxford Street but are more a Japanese version of mafia royalty, without any ironic subtext, like you’d imagine the parts delivered in purple velvet bags, à la Crown Royal.

And the parts aren’t cheap. Outfitting a car VIP style can run up to $20,000 and beyond. But as Tony Montana says in Scarface, “You gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women.”