Vote Now: Will Scion’s Outreach to Metal Fans Work?

When I saw the report from Adweek about Scion reaching out to metal fans, I wasn’t particularly surprised. The brand has been heavily involved in music—Scion AV Club is loaded with content—since the inception of the brand, and Scion’s been present in the punk rock scene for years. My buddies the Spits played a Scion sponsored […] More »
By: John Coyle | October 21, 2012







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