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Pure Price, a ripoff in this economy?

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Old Mar 3, 2009 | 01:45 AM
  #21  
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^^ Dude! I just saw you are with Larry Millar Toyota/Scion... I lived in Phx for several years and just recently moved... I know right where you're located. I had my 4x4 Tacoma serviced there a lot.
Old Mar 3, 2009 | 01:46 AM
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Originally Posted by Mouse
^^ yep... I've got the inside track with my local Toyota/Scion dealer here...and they said that markup on the tC is only about 1200 from what they buy the cars from Toyota for. So not much room for profit when you add in all of their internal costs in selling a vehicle. I havent seen any other car brands a new quality vehicle that close to their own costs.
Lower than that.
Old Mar 3, 2009 | 01:47 AM
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Originally Posted by Mouse
^^ Dude! I just saw you are with Larry Millar Toyota/Scion... I lived in Phx for several years and just recently moved... I know right where you're located. I had my 4x4 Tacoma serviced there a lot.
Yes, I am..... Miss out summers yet???
Old Mar 3, 2009 | 01:49 AM
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yeah...and well Im just quoting the pricing for shipment to CO which from the West coast port in L.A. is a little more to make delivery to the front range of CO.
and yes... I do miss AZ... but dont miss the sun baking everything I own..especially my vehicles. lol
Old Mar 3, 2009 | 01:53 AM
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If I had work out there.. I'd come back to Phoenix in a heartbeat. It's a great city to live in....as far as big cities go that is
Old Mar 3, 2009 | 03:36 PM
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I think for the money scions offer a lot drop a 5k turbo kit in ur scion u got more hp then the vtec and u still paid less
Old Mar 3, 2009 | 04:12 PM
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Pure pricing is still a good idea. Think you're resale value is low now, wait until they start discounting new tC's.

Scion holds it's value well specifically because of pure pricing. The reason Chevy's, Fords, etc. are worthless the minute they leave the lot is because you just paid $5 - 10K under original asking price. Guess what, resale is now instantly 5-10K less, plus you lose more from depreciation.

Look at the price of a used xB, it's only 2k under new, and that's for an '06. When gas was expensive they were actually selling for MORE used then they were new.

Also, the dealers do not have hold-over inventory. They don't get more cars until they sell the ones they have. This means they don't need sales to get rid of excess inventory. It's just in time manufacturing applied to sales, and is a great thing for reducing overhead. No paying for storage, no extra cars the dealer needs capitol to purchase and then sitting on the books until sold, etc.

Look beyond the 160 HP, Scion offers a lot of the money. Side curtain airbags, ABS, traction control, etc. that aren't usually in "base" models. Comparing an SI to a tC isn't fair, compare the tC to the civic LX coupe and see what you get. tC => $17,670, Civic LX => $17,255.

All that being said, if I wwre in the market for a coupe right now I'd be getting a turbo 4-cylinder Genesis. RWD, factory turbo and only $22k
Old Mar 3, 2009 | 05:12 PM
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This is a really interesting topic and it's something that Scion has thought long and hard about =) At the end of the day, it has been determined that Pure Price is a huge part of what makes Scion Scion. It is part of what makes Scion transparent and honest and it will not go away.

Tough times and all, Scion will not resort to incentives to sell our vehicles.

Fun fact: When Scion was launched about 5 years ago, the goal was to break even. The organization had the intent to be a low volume, zero or near zero profit making car company to bring youth into the Toyota brand. Of course, in the last 5 years, Scion has made a profit each year ;) But Scion's intent was not to be a high profit car company =]
Old Mar 3, 2009 | 05:21 PM
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I guess we will have to just wait and see. However, I dont think that I will buy another Scion, reason being, that Pure-price completely fails to take account of market variations over time and what value attaches to cars. When the market was great and people could easily fork over the $, it was a good deal, but now, with everyone pinching pennies, and the prices of competitor models comming down, its a complete rip-off for similarly equipped cars, that have lowered their pricing to reflect the market economy.

In other words all cars (except Scions for some reason) are not worth today what they were worth a year ago. Why buy a Scion now, when you can get a car that stickered for $25k a year ago is now going for $21k? Yes, still more than a Tc, but this [insert Si, GTI, Speed 3, ect] is around 200hp, with more options, while an equally equipped Tc would be the same, if not more?

Clever marketing ploy, or price fixing. You tell me.
Old Mar 3, 2009 | 05:33 PM
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Well, price fixing is illegal and Pure Price is not price fixing.

Price fixing is an agreement among competitors that restricts price competition. Pure price does not restrict price competition-- Dealer A can charge $15,000 for a base xD and Dealer B can charge $16,000 for that same base xD. As long as the posted prices are what the consumer pays, they are following Pure Price.

Price fixing is not the same.
Old Mar 3, 2009 | 05:36 PM
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I think you are completely missing the point of Pure Pricing and Scion in general Jakedudeta1.

I more question how these companies are able to knock thousands of dollars off the cost of an economy car. Seems like they were ripping people off when times were good and now are feeling the struggle when times get bad.

The people at Scion are smart, IMO, arguably the smartest in the business. Creating a car company based off the goal of breaking even, not maximizing profits is genius in my book. It seems like it's only goal was to introduce people into the Toyota family and the profits came secondary.
Old Mar 3, 2009 | 05:47 PM
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Originally Posted by 10PieceNuggets
Sure I guess you can argue that. Still the tC is alot better of a value than an Si still. It comes with more standard features that you would have to pay for on the Si (using these two since they are compared alot).

But hey the economy is bad, take advantage, if I could I would stop over to the nearest Mitsu dealership and cop me an Evo X. The markups and deals on those are crazy
The only time the tC is a better value than the Si, is when you can get the tC for $7,000 less. Now that dealers have retarded incentives and you can probably get an Si for $19,000, the Si is a much better value.
Old Mar 3, 2009 | 05:50 PM
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Originally Posted by teamben158
I think you are completely missing the point of Pure Pricing and Scion in general Jakedudeta1.

I more question how these companies are able to knock thousands of dollars off the cost of an economy car. Seems like they were ripping people off when times were good and now are feeling the struggle when times get bad.

The people at Scion are smart, IMO, arguably the smartest in the business. Creating a car company based off the goal of breaking even, not maximizing profits is genius in my book. It seems like it's only goal was to introduce people into the Toyota family and the profits came secondary.

THANK YOU-- hahaha you got it
Old Mar 3, 2009 | 06:09 PM
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Yeah, that argument is great if you take the car company for its word. It could also be that they just wanted to lock a price for their cars. Sure, that is not price fixing by definition, but in effect, what you have is a price set by the original manufacturer/seller, rather than the end-dealer.

As was said a few back, if you can get an Si for $20k or so, you are blowing the doors off of a similarly equipped Tc (supercharger, fog lights, spoiler, install, ect). Now, I would like someone to address this point, rather than just telling me that "Toyota would not lie to us, ever."

Further, lets say that Ford goes broke and starts selling their remaining GT Mustangs for $19k (I think the Mustang suck, Im just using it for reference). Would it not be a great buy? If you agree with me here (that it would be a great buy), its not a far stretch to see that Scion is screwing people, as the market changes, by standing behind pure-price, and idea that was reached long before the economy went in the pooper.

I will admit that there is more here than the abstract "vehicle" afoot, and that people may really like the Tc's styling, ect. However, if you want to look at the numbers in the abstract, I cant really see how pure-price is not basically screwing people. The wife went in to look at an Xb, thinking that like the other dealers she may be able to get a little bit of a deal, and. well, nope. Instead she will probably get a 4x4 similarly equipped SUV from someone else for about the same price as the Xb that she configured. (The Xb aint cheap when you add a sunroof, auto, ect).
Old Mar 3, 2009 | 06:34 PM
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Originally Posted by jakedudeta1
Yeah, that argument is great if you take the car company for its word. It could also be that they just wanted to lock a price for their cars. Sure, that is not price fixing by definition, but in effect, what you have is a price set by the original manufacturer/seller, rather than the end-dealer.

Actually I just explained that in my post above-- But I'll explain it better here:

Price is NOT SET BY SCION. Price is set by EACH PRIVATELY OWNED DEALER.

Scion sets an MSRP (Manufacturer suggested retail price). The dealer can then choose to sell the vehicles at the MSRP or sell them above / below MSRP. Whatever the dealer chooses to sell the cars at, they must post the price and sell the vehicle at that posted price.
Again, Pure price is not the same as price fixing
Old Mar 3, 2009 | 06:39 PM
  #36  
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Every car company has a profit margin on their cars. I doubt that the 25k cars have any profit margins in them any more. The last thing car companies should be doing is reducing their profit margins. But they have to.

And this is a very rare case where the market is so bad that they are doing this. I don't expect to see anything like this again in my life time.

I personally bought the tC because of Pure Pricing. I walked into the dealer and got it over in done with in 20 minutes what I wanted. Had the car ordered. I looked at the Civic Ex (not the Si the tC is built to compete with the Si) it cost more for want I wanted and it was way slower.

My resale on the car is very good. Go look at a G6 one year old and a tC on auto trader about the same price and the G6 cost a lot more new. That is pure pricing working.

I didn't want to bother with haggling the price, BIG issue for me. My neighbor loves getting money knocked off because he is good at it. I hate haggling because I am not good at it. My neighbor told me that I was getting ripped off and I shouldn't buy the tC.
But I think a lot of people do not like haggling and that is why most people hate car shopping.

Who knows, maybe Honda can make the SI as cheep as the tC. If this is true (and I could afford the insurance) I would probably have an Si. But because the sticker price was so high (on the Si and the Ex) I dismissed Honda and went to Scion.

I personally don't want the best deal in the world, Because I want the companies I support to make a profit.

I would/will probably look back to Scion for another car due to Pure Pricing. It is easy and painless. Plus I can still get my chores done at the end of it unlike some dealers that never give you the price on a car until you walk away.
Old Mar 3, 2009 | 06:45 PM
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Originally Posted by jakedudeta1
I will admit that there is more here than the abstract "vehicle" afoot, and that people may really like the Tc's styling, ect. However, if you want to look at the numbers in the abstract, I cant really see how pure-price is not basically screwing people. The wife went in to look at an Xb, thinking that like the other dealers she may be able to get a little bit of a deal, and. well, nope. Instead she will probably get a 4x4 similarly equipped SUV from someone else for about the same price as the Xb that she configured. (The Xb aint cheap when you add a sunroof, auto, ect).
My parents were in the same situation. I was trying to get them to sell their Jeep and buy an xB2, and then we came across the Matrix. Same MPG, AWD, more room, more features for only slightly more than the xB2.
Old Mar 3, 2009 | 06:46 PM
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Well, it all comes down to consumer choice. if you aren't willing to pay the asking price, don't buy it. it's not like Scion is Microsoft with 85% of the market so you HAVE to buy their stuff.

Toyota's banking on the reputation for reliability, and consumer confidence that they'll still be around next year. Chevy and GM HAVE to sell cars NOW, and with people worried that there may not be a GM next year to honor their warranty, they lower prices. I'm not sure what Honda's current financial situation is.

Keep in mind too that not all dealers will have your SI @ 20k. in still profitable markets, it will still be marked up. The tC is pretty much the same price EVERYWHERE, even though it's dealer set. This tells me that there's not much profit margin on the tC, otherwise one competing dealer would lower it to outsell their neighboring dealer. They won't sell at a loss to the dealer though. So it's basically, take a chance and find a really good deal or possibly a huge markup, or go with something you know what the price will be. It seems to me that you're mad at the tC's trade-in value more than the MSRP. Blame that on former tC owners, if there weren't as many tC's being traded, the demand for used ones at dealers would be higher and it would have a greater resale value. I think that's why the xB has such a high resale, not many people want to get rid of them once they buy them.

Honestly, Hyundai I think is doing it best right now. In addition to the rediculous value that is the Genesis, their financing allows you to return the vehicle within the year if you lose your job and they'll cancel the loan with little trouble. makes it much easier buying a car knowing that if you can't make the payments later, you can return it without defaulting on the loan.
Old Mar 3, 2009 | 06:50 PM
  #39  
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not to be an @$$ but you sound like a whining little kid. Toyota DOESNT have to mark down Scions just because YOU think they should. Toyota has stated that they are going to only make a certain amount of Scions each year so that they dont have 20 of them sitting at the dealer in a time like this like other automakers. if you think there are better buys then STFU and go after them. pure pricing helps the value on my car so i could care less about it..
Old Mar 3, 2009 | 07:32 PM
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Wow, you guys are jumping all over him for his opinion. Don't have my tC anymore but I loved the car when I had it and loved pure pricing at the time (bought in 2004). I will agree with the OP in that today I most likely wouldn't buy a Scion because great deals can be had across ALL manufacturers. When I was shopping around late 08 for a car it was extremely easy to get less than invoice on any car. It's likely even better now.



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